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Library · Traffic · How to run this

Northbeam blended-CAC skew is not Triple Whale CAC book gap

How to run thisTraffic3 steps
CalculatorNorthbeam blended-CAC gap · Calculator lives in the articleOpen

Net |blended CAC − contribution CAC| over contribution CAC for one Northbeam CAC cut. That quotient is NB blended-CAC gap %.

Pair: Blended-CAC gap on Traffic. Triple Whale twin: TW blended-CAC gap. MER twin: MER vs cash.

What you type

Blended CAC $ — Northbeam blended CAC dollars in the cut (paid + other booked into one CAC).

Contribution CAC $ — Contribution CAC dollars in that same Northbeam cut.

NB blended-CAC gap % = |blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100. When NB blended-CAC gap % fattens, reconcile which costs sit in each Northbeam book — never type a fake chip.

Hard stops

Do not invent NB blended-CAC gap %. Do not paste a Triple Whale CAC gap into Northbeam fields. Do not use ad-account CAC as contribution CAC. Do not fold MER/cash rows into these CAC boxes.

Related: Traffic, TW blended-CAC gap, MER vs cash, Blended CAC.

Procedure

  1. Type blended CAC $ and contribution CAC $.
  2. Read NB blended-CAC gap %.
  3. Reconcile cost books when NB blended-CAC gap % is material.

Failure modes

  • Inventing NB blended-CAC gap %.
  • Pasting a Triple Whale CAC gap into Northbeam fields.
  • Using ad-account CAC as contribution CAC.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB blended-CAC gap %
|Blended CAC $ − contribution CAC $| ÷ contribution CAC $ × 100 on one Northbeam CAC cut.

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FAQ

Is this Triple Whale blended-CAC gap?
Northbeam CAC books vs Triple Whale CAC books. [Blended-CAC gap](/manuals/triple-whale-blended-cac-gap) stays on Triple Whale. Both inputs here come from Northbeam.
Is this Northbeam MER vs cash gap?
CAC books vs MER/cash books. [MER vs cash gap](/manuals/northbeam-mer-vs-cash-gap) nets MER against cash. Here you only net blended CAC $ against contribution CAC $.
What NB blended-CAC gap % should I invent?
None. Pull blended CAC $ and contribution CAC $ from the same Northbeam CAC cut.