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Library · Traffic · How to run this

Hyros MTA credit vs CRM booked cash

How to run thisTraffic3 steps
CalculatorHyros modeled-vs-CRM gap · Calculator lives in the articleOpen

Pull one Hyros call-rail attribution window. Measure how far MTA credit $ sits from CRM booked $. Divide that absolute gap by CRM booked $. Multiply by 100 for HY modeled-CRM gap %.

Calculator: Modeled-vs-CRM gap on Traffic. Northbeam twin lives at Northbeam modeled-CRM. Platform twin: platform-vs-CRM.

Window fields

MTA credit $ — Hyros multi-touch / modeled credit dollars in that call-rail window.

CRM booked $ — Orders the CRM booked as revenue on the same Hyros window.

HY modeled-CRM gap % = |MTA credit − CRM booked| ÷ CRM booked × 100. When HY modeled-CRM gap % spikes, the call-rail map or CRM join owns the drift — chase that join; do not invent a chip.

Hard stops

Skip inventing HY modeled-CRM gap %. Skip parking platform-reported rows in the MTA credit box. Skip dumping a Northbeam modeled-CRM export into Hyros fields. Skip blending brands when one Hyros pixel owns the drift.

Related: Traffic, Northbeam modeled-CRM, platform-vs-CRM, modeled-vs-cash.

Procedure

  1. Type modeled revenue $ and CRM revenue $.
  2. Read HY modeled-CRM gap %.
  3. Chase the mapping when HY modeled-CRM gap % is material.

Failure modes

  • Inventing HY modeled-CRM gap %.
  • Loading platform-vs-CRM or modeled-vs-cash rows into modeled/CRM boxes.
  • Folding Northbeam modeled-vs-CRM into Hyros boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY modeled-CRM gap %
|Modeled revenue $ − CRM revenue $| ÷ CRM revenue $ × 100 on one Hyros MTA-to-CRM slice.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam modeled-vs-CRM gap?
Hyros call-rail window vs Northbeam pixel cut. [Modeled-vs-CRM gap](/manuals/northbeam-modeled-vs-crm-gap) stays on Northbeam. MTA / CRM totals never leave Hyros here.
Is this Hyros platform-vs-CRM gap?
MTA credit vs ad-platform dollars. [Platform-vs-CRM gap](/manuals/hyros-platform-vs-crm-gap) scores platform $ vs CRM. Here you only score Hyros MTA credit $ against CRM booked $.
What HY modeled-CRM gap % should I invent?
None. Source MTA credit $ and CRM booked $ from the same Hyros call-rail attribution window.