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Library · Traffic · How to run this

Hyros call-path revenue is not CRM booked revenue

How to run thisTraffic3 steps
CalculatorHyros platform vs CRM gap · Calculator lives in the articleOpen

Weight |platform revenue $ − CRM revenue $| by CRM revenue $ on one Hyros call-path cut. That weight is HY platform-CRM gap %.

Pair: Platform-vs-CRM gap on Traffic. Northbeam twin: Northbeam platform-vs-CRM. Cash twin: platform-vs-cash.

What you type

Platform revenue $ — Hyros platform-reported / call-path dollars in the cut.

CRM revenue $ — CRM booked revenue dollars on that same Hyros platform-CRM cut.

HY platform-CRM gap % = |platform − CRM| ÷ CRM × 100. A fat HY platform-CRM gap % usually means the call-path export and the CRM ledger disagree — chase that mapping; never invent an HY platform-CRM gap chip.

What not to do

Never invent HY platform-CRM gap %. Never load a Northbeam platform-CRM or Hyros platform-cash export into these boxes. Never fold unattributed-spend mix into platform/CRM dollars. Never blend brands when one Hyros pixel owns the spread.

Related: Traffic, Northbeam platform-vs-CRM, platform-vs-cash, platform-vs-modeled.

Procedure

  1. Type platform revenue $ and CRM revenue $.
  2. Read HY platform-CRM gap %.
  3. Chase call-path-to-CRM mapping when HY platform-CRM gap % is material.

Failure modes

  • Inventing HY platform-CRM gap %.
  • Loading Northbeam platform-CRM or Hyros platform-cash rows into these boxes.
  • Treating platform ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY platform-CRM gap %
|Platform revenue − CRM revenue| ÷ CRM revenue × 100 on one Hyros platform-CRM cut.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam platform-vs-CRM gap?
Call-path desk vs Northbeam pixel. [Platform-vs-CRM gap](/manuals/northbeam-platform-vs-crm-gap) stays on Northbeam. Platform / CRM dollars never leave Hyros here.
Is this Hyros platform-vs-cash gap?
Settled cash, not CRM booked. [Platform-vs-cash gap](/manuals/hyros-platform-vs-cash-gap) divides |platform − cash| by cash. This page only scores platform $ vs CRM booked $.
What HY platform-CRM gap % should I invent?
None. Pull platform revenue $ and CRM revenue $ from the same Hyros platform-CRM cut.