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Library · Traffic · How to run this

Northbeam platform revenue is not CRM booked revenue

How to run thisTraffic3 steps
CalculatorNorthbeam platform vs CRM gap · Calculator lives in the articleOpen

On one Northbeam platform-CRM cut, put |platform revenue $ − CRM revenue $| over CRM revenue $. That ratio × 100 is NB platform-CRM gap %.

Pair: Platform-vs-CRM gap on Traffic. Cash sibling: platform-vs-cash. Modeled sibling: platform-vs-modeled.

Inputs

Platform revenue $ — Northbeam platform-reported revenue dollars in the cut.

CRM revenue $ — CRM booked revenue dollars on that same Northbeam platform-CRM cut.

NB platform-CRM gap % = |platform − CRM| ÷ CRM × 100. A tall NB platform-CRM gap % usually means the pixel export and the CRM ledger disagree — chase the mapping that owns the spread; leave blank chips alone.

Hard stops

Leave NB platform-CRM gap % blank rather than invent. Keep platform-vs-cash or platform-vs-modeled rows out of platform/CRM boxes. Keep unattributed-spend mix out of these dollars. Keep one brand per run when that pixel owns the spread.

Related: Traffic, platform-vs-cash, platform-vs-modeled, modeled-vs-cash.

Procedure

  1. Type platform revenue $ and CRM revenue $.
  2. Read NB platform-CRM gap %.
  3. Chase pixel-to-CRM mapping when NB platform-CRM gap % is material.

Failure modes

  • Inventing NB platform-CRM gap %.
  • Loading platform-vs-cash or platform-vs-modeled rows into platform/CRM boxes.
  • Treating platform ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB platform-CRM gap %
|Platform revenue − CRM revenue| ÷ CRM revenue × 100 on one Northbeam platform-CRM cut.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam platform-vs-cash gap?
Settled cash, not CRM booked. [Platform-vs-cash gap](/manuals/northbeam-platform-vs-cash-gap) divides |platform − cash| by cash. This page only scores platform $ vs CRM booked $.
Is this Northbeam platform-vs-modeled gap?
Sibling Northbeam door on modeled $, not CRM. [Platform-vs-modeled](/manuals/northbeam-platform-vs-modeled) is platform vs modeled. Here you only compare platform $ to CRM revenue $.
What NB platform-CRM gap % should I invent?
None. Pull platform revenue $ and CRM revenue $ from the same Northbeam platform-CRM cut.