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Library · Traffic · How to run this

Northbeam modeled revenue is not CRM booked revenue

How to run thisTraffic3 steps
CalculatorNorthbeam modeled-vs-CRM gap · Calculator lives in the articleOpen

Take one Northbeam MTA-to-CRM slice. Put the absolute gap between modeled revenue $ and CRM revenue $ over CRM revenue $. Multiply by 100 for NB modeled-CRM gap %.

Tool: Modeled-vs-CRM gap under Traffic. Platform neighbor: modeled-vs-platform. Platform-CRM neighbor: platform-vs-CRM.

Slice columns

Modeled revenue $ — Northbeam modeled / MTA revenue dollars inside the slice.

CRM revenue $ — CRM booked revenue dollars on that same Northbeam MTA-to-CRM slice.

NB modeled-CRM gap % = |modeled − CRM| ÷ CRM × 100. A wide NB modeled-CRM gap % usually means the modeled export and the CRM ledger disagree — chase the mapping that owns the spread; blank chips stay blank.

Stops

Leave NB modeled-CRM gap % blank rather than invent. Keep modeled-vs-platform or modeled-vs-cash rows out of modeled/CRM columns. Keep unattributed-spend mix out of these dollars. Keep one brand per run when that pixel owns the spread.

Related: Traffic, modeled-vs-platform, platform-vs-CRM, modeled-vs-cash.

Procedure

  1. Type modeled revenue $ and CRM revenue $.
  2. Read NB modeled-CRM gap %.
  3. Chase the mapping when NB modeled-CRM gap % is material.

Failure modes

  • Inventing NB modeled-CRM gap %.
  • Loading modeled-vs-platform or modeled-vs-cash rows into modeled/CRM boxes.
  • Folding platform-vs-CRM into modeled-vs-CRM.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB modeled-CRM gap %
|Modeled revenue $ − CRM revenue $| ÷ CRM revenue $ × 100 on one Northbeam modeled-CRM cut.

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FAQ

Is this Northbeam modeled-vs-platform gap?
CRM booked vs ad-platform reported. [Modeled-vs-platform gap](/manuals/northbeam-modeled-vs-platform-gap) divides |modeled − platform| by platform. Here you only score modeled $ against CRM booked $.
Is this Northbeam platform-vs-CRM gap?
Modeled MTA path vs platform path. [Platform-vs-CRM gap](/manuals/northbeam-platform-vs-crm-gap) scores platform $ vs CRM. Here you score modeled $ vs CRM.
What NB modeled-CRM gap % should I invent?
None. Read modeled revenue $ and CRM revenue $ from the same Northbeam MTA-to-CRM slice.