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Hyros call-path search credit panel is not Northbeam search content credit desk
Stage one Hyros call-path search credit panel. Ratio |search $ − paid $| to paid $. Scale by 100 for HY search-paid gap %. Northbeam search content credit desks, phone-path TikTok spark boards, and call-path search-vs-social credit books never land on this search-paid cut.
Pair: Search-vs-paid gap under Traffic. Northbeam twin: NB search-paid. Search-social twin: HY search-social.
Call-path search credit fields
Search revenue $ — Hyros dollars tagged search / SEM / paid search on the call-path search credit panel.
Paid revenue $ — Hyros dollars tagged paid media on that same panel.
HY search-paid gap % = |search − paid| ÷ paid × 100. When HY search-paid gap % climbs, search and paid tags disagree on that panel — reconcile those maps; never invent a HY search-paid chip.
Hard stops
Never invent HY search-paid gap %. Never paste Northbeam search-paid or Hyros search-vs-social exports into search/paid boxes. Never park organic or owned dollars in the search field. Never fuse panels when one Hyros call-path search credit panel owns the swing.
See also: Traffic, NB search-paid, HY search-social, HY tiktok-paid.
Procedure
- Type search revenue $ and paid revenue $.
- Read HY search-paid gap %.
- Reconcile search vs paid maps when HY search-paid gap % climbs.
Failure modes
- Inventing HY search-paid gap %.
- Pasting Northbeam search-paid or Hyros search-vs-social exports into search/paid boxes.
- Parking organic or owned dollars in the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- HY search-paid gap %
- Absolute search $ minus paid $ over paid $ × 100 on one Hyros call-path search credit panel.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Northbeam search-vs-paid gap?
- Hyros call-path search credit panel vs Northbeam search content credit desk. [Search-vs-paid gap](/manuals/northbeam-search-vs-paid-gap) stays on Northbeam. Search / paid dollars for Hyros call-path belong on this credit panel.
- Is this Hyros search-vs-social gap?
- Call-path search credit panel vs call-path search-vs-social credit book. [Search-vs-social gap](/manuals/hyros-search-vs-social-gap) stacks search against social. Here you only compare search $ to paid $.
- What HY search-paid gap % should I invent?
- None. Source search revenue $ and paid revenue $ from the same Hyros call-path search credit panel.