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Library · Traffic · How to run this

Hyros dark-spend is not Northbeam dark-spend

How to run thisTraffic3 steps
CalculatorHyros unattributed-spend share · Calculator lives in the articleOpen

HY dark-spend % = unattributed spend $ ÷ total spend $ × 100 on one Hyros book cut.

Pair: Unattributed-spend share on Traffic. Northbeam twin: dark-spend. Revenue twin: orphan sales.

What you type

Unattributed spend $ — Hyros media dollars with no call or pixel channel credit in the book cut.

Total spend $ — Every media dollar on that same Hyros book cut.

HY dark-spend % = unattributed ÷ total × 100. Fat HY dark-spend % usually means call/pixel mapping holes — chase the account that owns the dark pile; never invent a HY dark-spend chip.

What not to do

Do not invent HY dark-spend %. Do not dump a Northbeam or Rockerbox unattributed-spend file into Hyros fields. Do not fold orphan sales or MMM vs MTA into dark-spend dollars. Do not blend brands when one pixel owns the hole.

Related: Traffic, Northbeam dark-spend, orphan sales, MMM vs MTA.

Procedure

  1. Type unattributed spend $ and total spend $.
  2. Read HY dark-spend %.
  3. Chase call/pixel mapping when HY dark-spend % is material.

Failure modes

  • Inventing HY dark-spend %.
  • Dumping a Northbeam or Rockerbox unattributed-spend file into Hyros spend fields.
  • Folding Hyros orphan sales or MMM vs MTA into dark-spend dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

HY dark-spend %
Unattributed spend $ ÷ Total spend $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Northbeam or Rockerbox unattributed-spend share?
Different attribution book. [Northbeam unattributed-spend share](/manuals/northbeam-unattributed-spend-share) and [Rockerbox unattributed-spend share](/manuals/rockerbox-unattributed-spend-share) read those stacks. Here you only divide Hyros dark-spend $ by Hyros total spend $.
Is this Hyros unattributed-revenue share?
Sibling Hyros door on sales $, not spend. [Unattributed-revenue share](/manuals/hyros-unattributed-revenue-share) is orphan sales ÷ total sales. This page is dark-spend $ ÷ total spend $.
What HY dark-spend % should I invent?
None. Pull unattributed spend $ and total spend $ from the same Hyros book cut.