Library · Subscriptions · How to run this
Initial approval is not the rebill rate
Shopper-present (initial / CIT) approval and later MIT rebill approval are two rates. Reporting only the first is how a continuity brand looks healthy while rebill cash dies.
Pair: Initial vs rebill approval on Subscriptions.
Read the gap
Type attempts and approvals for the first sale, then for stored-credential rebills, on this MID. The calculator shows both percents and the gap in points. A wide gap (about eight points or more) means the rebill path is the hole — not the landing page.
Fix order when the gap is wide: MID health and caps, account updater for hard fails, same-MID soft retries for NSF. Do not buy more trials until rebill approval moves.
What not to do
Do not dump dead rebills onto a second MID to “recover” them. That stacks declines and chargebacks onto a healthier account. Do not call initial “the” approval rate in a board pack.
What this is not
This is not first-try vs net on a cascade hop list — that lives on Orchestration. This is continuity: first sale versus later cycles.
Related: Subscriptions, MIDs, hard-fail recover from updater.
Procedure
- Count initial and rebill attempts apart on this MID.
- Read both rates and the gap.
- If the gap is wide, fix the rebill MID and updater before you buy more trials.
Failure modes
- Reporting initial approval as ‘the’ rate.
- Retrying dead rebills onto a new MID.
- Ignoring account updater on hard fails.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- MIT
- Merchant-initiated transaction. The rebill path. It lives or dies on the MID, not the landing page.
Work with us — We run this job on your accounts. Services
FAQ
- Can I report one blended approval rate for the brand?
- No. Initial and rebill are different paths on the MID. Blending hides a dying continuity book.
- If initial is fine, why does LTV miss?
- Because rebills never approved. The trial looked healthy; the MIT path was already dead.
- Should I send failed rebills to a healthier MID?
- No. That pollutes a clean account with dead tokens. Fix updater and the original MID first.