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Northbeam assisted overclaim is not Hyros overclaim

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CalculatorNorthbeam assisted-overclaim share · Calculator lives in the articleOpen

NB overclaim % asks how far Northbeam assist $ runs above last-touch $ in one window. If assist is flat or lower, the score is zero — no negative chip.

Pair: Assisted-overclaim share on Traffic. Hyros ledger: assisted-overclaim. Mix twin: assisted share.

What you type

Assisted attributed $ — Northbeam dollars on assist paths inside the window.

Last-touch attributed $ — Northbeam dollars on last-touch inside that same window.

NB overclaim % = max(0, assist − last-touch) ÷ last-touch × 100. When NB overclaim % is loud, shrink assist windows or weights before you trust the ROAS board. Never invent an NB overclaim chip.

What not to do

Skip inventing NB overclaim %. Skip pasting a Hyros overclaim or Northbeam mix-share file here. Skip stuffing view-through or first-touch into the assist box. Skip blending brands when one campaign owns the surplus.

Related: Traffic, Hyros assisted-overclaim, assisted share, assisted-vs-last-touch.

Procedure

  1. Type assisted attributed $ and last-touch attributed $.
  2. Read NB overclaim %.
  3. Tighten assist rules when NB overclaim % is material.

Failure modes

  • Inventing NB overclaim %.
  • Dumping a Hyros overclaim or Northbeam assisted-share export into these fields.
  • Folding first-touch or view-through dollars into assisted overclaim.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB overclaim %
max(0, Assisted $ − Last-touch $) ÷ Last-touch $ × 100.

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FAQ

Is this Hyros assisted-overclaim share?
Hyros ledger, not Northbeam. [Hyros assisted-overclaim](/manuals/hyros-assisted-overclaim-share) stays on Hyros dollars. Here both inputs come from Northbeam.
Is this Northbeam assisted share?
Share of total mix. [Assisted share](/manuals/northbeam-assisted-share) divides assist by all attributed $. This page divides only the surplus over last-touch by last-touch.
What NB overclaim % should I invent?
None. Export assist $ and last-touch $ from one Northbeam window.