Library · Traffic · How to run this
Northbeam halo-assist fork is not halo-vs-direct share
Net |halo − assist| over assist for one Northbeam halo-assist cut. That quotient is NB halo-assist gap % — not the halo-vs-direct share page.
Pair: Halo-vs-assisted gap on Traffic. Halo twin: halo vs direct. Assist twin: assisted-vs-direct.
What you type
Halo revenue $ — Northbeam halo dollars on the halo-assist cut.
Assisted revenue $ — Northbeam assisted dollars for that same cut.
NB halo-assist gap % = |halo − assist| ÷ assist × 100. Fat NB halo-assist gap % usually means halo maps vs assist bids — chase that fork; never invent an NB halo-assist chip.
What not to do
Skip inventing NB halo-assist gap %. Skip dumping a halo-vs-direct share file into these fields. Skip folding direct $ into the assist field. Skip blending campaigns when one halo-assist cut owns the swing.
Related: Traffic, halo vs direct, assisted-vs-direct, platform vs modeled.
Procedure
- Type halo revenue $ and assisted revenue $.
- Read NB halo-assist gap %.
- Reconcile halo vs assist when NB halo-assist gap % is material.
Failure modes
- Inventing NB halo-assist gap %.
- Pasting a halo-vs-direct share file into halo-assist fields.
- Folding direct $ into the assisted field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB halo-assist gap %
- |Halo $ − Assisted $| ÷ Assisted $ × 100 on one Northbeam halo-assist cut.
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FAQ
- Is this Northbeam halo vs direct?
- Halo-assist fork vs halo-direct share. [Halo vs direct](/manuals/northbeam-halo-vs-direct) mixes halo with direct. Here you only net halo $ against assisted $.
- Is this Northbeam assisted-vs-direct gap?
- Halo book vs assist book — not assist vs direct. [Assisted-vs-direct gap](/manuals/northbeam-assisted-vs-direct-gap) nets assist against direct. Here both inputs stay on the halo-assist cut.
- What NB halo-assist gap % should I invent?
- None. Pull halo revenue $ and assisted revenue $ from the same Northbeam halo-assist cut.