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Library · Traffic · How to run this

Northbeam MMM $ is not Hyros call-path MMM $

How to run thisTraffic3 steps
CalculatorNorthbeam MMM vs MTA gap · Calculator lives in the articleOpen

NB mmm-mta % = (MMM attributed $ − MTA attributed $) ÷ MTA attributed $ × 100 on one Northbeam MMM cut.

Pair: MMM vs MTA gap on Traffic. Hyros twin: MMM vs MTA. Multi-touch twin: multi-touch share.

What you type

MMM attributed $ — Northbeam MMM credited dollars in the cut window.

MTA attributed $ — Northbeam multi-touch / path-credited dollars in that same cut.

NB mmm-mta % = (MMM − MTA) ÷ MTA × 100. Fat |NB mmm-mta %| usually means model vs path credit drift — reconcile the cut; never invent an NB mmm-mta chip.

What not to do

Do not invent NB mmm-mta %. Do not dump a Hyros call-path or Rockerbox MMM/MTA file into Northbeam fields. Do not fold multi-touch share or path-length into MMM vs MTA dollars. Do not blend brands when one account owns the drift.

Related: Traffic, Hyros MMM vs MTA, multi-touch share, path-length ROAS.

Procedure

  1. Type MMM attributed $ and MTA attributed $.
  2. Read NB mmm-mta %.
  3. Reconcile model vs path credit when NB mmm-mta % is material.

Failure modes

  • Inventing NB mmm-mta %.
  • Dumping a Hyros or Rockerbox MMM/MTA file into Northbeam model fields.
  • Folding Northbeam multi-touch share or path-length into MMM vs MTA dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB mmm-mta %
(MMM attributed $ − MTA attributed $) ÷ MTA attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros or Rockerbox MMM vs MTA gap?
Different attribution book. [Hyros MMM vs MTA gap](/manuals/hyros-mmm-vs-mta-gap) and [Rockerbox MMM vs MTA gap](/manuals/rockerbox-mmm-vs-mta-gap) read those stacks. Here you only score Northbeam MMM $ vs MTA $.
Is this Northbeam multi-touch share?
Share grain, not MMM vs MTA. [Multi-touch share](/manuals/northbeam-multi-touch-share) is multi-touch $ ÷ total. This page is (MMM − MTA) ÷ MTA.
What NB mmm-mta % should I invent?
None. Pull MMM and MTA attributed $ from the same Northbeam MMM cut.