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Rockerbox MTA audio credit map is not Triple Whale pixel audio credit board
On one Rockerbox MTA audio credit map, take |audio $ − paid $| over paid $. That quotient is RB audio-paid gap %. Triple Whale pixel audio boards, Rockerbox MTA show credit boards, and native credit maps never feed this audio cut.
Pair: Audio-vs-paid gap under Traffic. Triple Whale twin: TW audio-paid. Podcast twin: RB podcast-paid.
MTA audio credit fields
Audio revenue $ — Rockerbox dollars tagged streaming / digital audio ads on the MTA audio credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB audio-paid gap % = |audio − paid| ÷ paid × 100. When RB audio-paid gap % climbs, audio and paid tags disagree on that map — reconcile those maps; never invent an RB audio-paid chip.
Hard stops
Never invent RB audio-paid gap %. Never paste Triple Whale audio-vs-paid or Rockerbox podcast-vs-paid exports into audio/paid boxes. Never park CTV or owned/organic dollars in the audio field. Never fuse maps when one Rockerbox MTA audio credit map owns the swing.
See also: Traffic, TW audio-paid, RB podcast-paid, RB native-paid.
Procedure
- Type audio revenue $ and paid revenue $.
- Read RB audio-paid gap %.
- Reconcile audio vs paid maps when RB audio-paid gap % is material.
Failure modes
- Inventing RB audio-paid gap %.
- Pasting Triple Whale audio-vs-paid or Rockerbox podcast-vs-paid exports into audio/paid boxes.
- Parking CTV or owned/organic dollars in the audio field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB audio-paid gap %
- |Audio $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA audio credit map.
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FAQ
- Is this Triple Whale audio-vs-paid gap?
- Rockerbox MTA audio credit map vs Triple Whale pixel audio credit board. [Audio-vs-paid gap](/manuals/triple-whale-audio-vs-paid-gap) stays on Triple Whale. Audio $ / paid $ for Rockerbox belong on this MTA map.
- Is this Rockerbox podcast-vs-paid gap?
- MTA audio credit vs MTA show credit board. [Podcast-vs-paid gap](/manuals/rockerbox-podcast-vs-paid-gap) stacks show against paid. Here you only compare streaming / digital audio ad $ to paid $.
- What RB audio-paid gap % should I invent?
- None. Source audio revenue $ and paid revenue $ from the same Rockerbox MTA audio credit map.