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Rockerbox MTA native credit map is not Triple Whale pixel native credit board
On one Rockerbox MTA native credit map, take |native $ − paid $| over paid $. That quotient is RB native-paid gap %. Triple Whale pixel native boards, Rockerbox display credit maps, and push credit maps never feed this native cut.
Pair: Native-vs-paid gap under Traffic. Triple Whale twin: TW native-paid. Display twin: RB display-paid.
MTA native credit fields
Native revenue $ — Rockerbox dollars tagged native / in-feed / sponsored content on the MTA native credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB native-paid gap % = |native − paid| ÷ paid × 100. When RB native-paid gap % climbs, native and paid tags disagree on that map — reconcile those maps; never invent an RB native-paid chip.
Hard stops
Never invent RB native-paid gap %. Never paste Triple Whale native-vs-paid or Rockerbox display-vs-paid exports into native/paid boxes. Never park CTV or owned/organic dollars in the native field. Never fuse maps when one Rockerbox MTA native credit map owns the swing.
See also: Traffic, TW native-paid, RB display-paid, RB push-paid.
Procedure
- Type native revenue $ and paid revenue $.
- Read RB native-paid gap %.
- Reconcile native vs paid maps when RB native-paid gap % is material.
Failure modes
- Inventing RB native-paid gap %.
- Pasting Triple Whale native-vs-paid or Rockerbox display-vs-paid exports into native/paid boxes.
- Parking CTV or owned/organic dollars in the native field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB native-paid gap %
- |Native $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA native credit map.
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FAQ
- Is this Triple Whale native-vs-paid gap?
- Rockerbox MTA native credit map vs Triple Whale pixel native credit board. [Native-vs-paid gap](/manuals/triple-whale-native-vs-paid-gap) stays on Triple Whale. Native $ / paid $ for Rockerbox belong on this MTA map.
- Is this Rockerbox display-vs-paid gap?
- Native credit vs display credit. [Display-vs-paid gap](/manuals/rockerbox-display-vs-paid-gap) stacks display against paid. Here you only compare native / in-feed / sponsored-content $ to paid $.
- What RB native-paid gap % should I invent?
- None. Source native revenue $ and paid revenue $ from the same Rockerbox MTA native credit map.