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Library · Traffic · How to run this

Rockerbox MTA push credit map is not Triple Whale pixel push credit board

How to run thisTraffic3 steps
CalculatorRockerbox push-vs-paid gap · Calculator lives in the articleOpen

On one Rockerbox MTA push credit map, take |push $ − paid $| over paid $. That quotient is RB push-paid gap %. Triple Whale pixel push boards and Rockerbox SMS credit maps never feed this MTA push cut.

Pair: Push-vs-paid gap under Traffic. Triple Whale twin: TW push-paid. SMS twin: RB sms-paid.

MTA push credit fields

Push revenue $ — Rockerbox dollars tagged push / web-push / browser-push on the MTA push credit map.

Paid revenue $ — Rockerbox dollars tagged paid media on that same map.

RB push-paid gap % = |push − paid| ÷ paid × 100. When RB push-paid gap % climbs, push and paid tags disagree on that map — reconcile those maps; never invent an RB push-paid chip.

Hard stops

Never invent RB push-paid gap %. Never paste Triple Whale pixel push or Rockerbox SMS-vs-paid exports into push/paid boxes. Never park owned/organic dollars in the push field. Never fuse maps when one Rockerbox MTA push credit map owns the swing.

See also: Traffic, TW push-paid, RB sms-paid, RB email-paid.

Procedure

  1. Type push revenue $ and paid revenue $.
  2. Read RB push-paid gap %.
  3. Reconcile push vs paid maps when RB push-paid gap % is material.

Failure modes

  • Inventing RB push-paid gap %.
  • Pasting SMS-vs-paid or email-vs-paid exports into push/paid boxes.
  • Parking owned/organic dollars in the push field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB push-paid gap %
|Push $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA push credit map.

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FAQ

Is this Triple Whale push-vs-paid gap?
Rockerbox MTA push credit map vs Triple Whale pixel push credit board. [Push-vs-paid gap](/manuals/triple-whale-push-vs-paid-gap) stays on Triple Whale. Push $ / paid $ for Rockerbox belong on this MTA map.
Is this Rockerbox SMS-vs-paid gap?
Push credit vs SMS credit. [SMS-vs-paid gap](/manuals/rockerbox-sms-vs-paid-gap) stacks SMS against paid. Here you only compare push / web-push $ to paid $.
What RB push-paid gap % should I invent?
None. Source push revenue $ and paid revenue $ from the same Rockerbox MTA push credit map.