Library · Traffic · How to run this
Rockerbox MTA SMS credit map is not Triple Whale pixel SMS credit board
On one Rockerbox MTA SMS credit map, take |SMS $ − paid $| over paid $. That quotient is RB sms-paid gap %. Triple Whale pixel SMS boards and Rockerbox MTA inbox email maps never feed this SMS MTA cut.
Pair: SMS-vs-paid gap under Traffic. Triple Whale twin: TW sms-paid. Email twin: RB email-paid.
MTA SMS credit map fields
SMS revenue $ — Rockerbox dollars tagged SMS / text / MMS on the MTA SMS credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB sms-paid gap % = |SMS − paid| ÷ paid × 100. When RB sms-paid gap % climbs, SMS and paid tags disagree on that map — reconcile those paths; never invent an RB sms-paid chip.
Hard stops
Never invent RB sms-paid gap %. Never paste Triple Whale pixel SMS or Rockerbox email-vs-paid exports into SMS/paid boxes. Never park owned/organic dollars in the SMS field. Never fuse maps when one Rockerbox MTA SMS credit map owns the swing.
See also: Traffic, TW sms-paid, RB email-paid, RB sms-web.
Procedure
- Type SMS revenue $ and paid revenue $.
- Read RB sms-paid gap %.
- Reconcile MTA SMS vs paid maps when RB sms-paid gap % is material.
Failure modes
- Inventing RB sms-paid gap %.
- Pasting Triple Whale pixel SMS or Rockerbox email-vs-paid exports into SMS/paid boxes.
- Parking owned/organic dollars in the SMS field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB sms-paid gap %
- |SMS $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA SMS credit map.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale SMS-vs-paid gap?
- Rockerbox MTA SMS credit map vs Triple Whale pixel SMS credit board. [SMS-vs-paid gap](/manuals/triple-whale-sms-vs-paid-gap) stays on Triple Whale. SMS $ / paid $ for Rockerbox belong on this MTA map.
- Is this Rockerbox email-vs-paid gap?
- SMS MTA credit vs inbox email MTA credit. [Email-vs-paid gap](/manuals/rockerbox-email-vs-paid-gap) stacks email against paid. Here you only compare SMS $ to paid $.
- What RB sms-paid gap % should I invent?
- None. Source SMS revenue $ and paid revenue $ from the same Rockerbox MTA SMS credit map.