Library · Traffic · How to run this
Rockerbox MTA inbox credit map is not Triple Whale pixel email credit board
On one Rockerbox MTA inbox credit map, take |email $ − paid $| over paid $. That quotient is RB email-paid gap %. Triple Whale pixel boards and affiliate partner books never feed this MTA cut.
Pair: Email-vs-paid gap under Traffic. Triple Whale twin: TW email-paid. Affiliate twin: RB aff-paid.
MTA inbox credit map fields
Email revenue $ — Rockerbox dollars tagged email / newsletter / lifecycle on the MTA inbox credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB email-paid gap % = |email − paid| ÷ paid × 100. When RB email-paid gap % climbs, MTA inbox and paid tags disagree on that map — reconcile those paths; never invent an RB email-paid chip.
Hard stops
Never invent RB email-paid gap %. Never paste Triple Whale pixel, Hyros lifecycle, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes. Never park owned/organic dollars in the email field. Never fuse maps when one Rockerbox MTA inbox credit map owns the swing.
See also: Traffic, TW email-paid, RB aff-paid, RB email-$.
Procedure
- Type email revenue $ and paid revenue $.
- Read RB email-paid gap %.
- Reconcile MTA inbox vs paid maps when RB email-paid gap % is material.
Failure modes
- Inventing RB email-paid gap %.
- Pasting Triple Whale pixel, Hyros lifecycle, affiliate-vs-paid, or email-attribution-share exports into email/paid boxes.
- Parking owned/organic dollars in the email field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB email-paid gap %
- |Email $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA inbox credit map.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale email-vs-paid gap?
- Rockerbox MTA inbox credit map vs Triple Whale pixel email credit board. [Email-vs-paid gap](/manuals/triple-whale-email-vs-paid-gap) stays on Triple Whale. Email $ / paid $ for Rockerbox belong on this MTA map.
- Is this Rockerbox affiliate-vs-paid gap?
- Email MTA credit vs affiliate partner credit. [Affiliate-vs-paid gap](/manuals/rockerbox-affiliate-vs-paid-gap) stacks affiliate against paid. Here you only compare email $ to paid $.
- What RB email-paid gap % should I invent?
- None. Source email revenue $ and paid revenue $ from the same Rockerbox MTA inbox credit map.