Library · Traffic · How to run this
Rockerbox email-$ is not Triple Whale email-$
Divide email $ by total attributed $ on one Rockerbox email cut. That quotient is RB email-$ %.
Pair: Email-attribution share on Traffic. Triple Whale twin: email-$. No-credit twin: unattributed-revenue.
What you type
Email-attributed revenue $ — Rockerbox dollars credited to email in the cut.
Total attributed revenue $ — All attributed dollars in that same Rockerbox cut.
RB email-$ % = email $ ÷ total attributed $ × 100. Fat RB email-$ % means email path maps are off — chase that path. Never invent an RB email-$ chip.
What not to do
Do not invent RB email-$ %. Do not mix Triple Whale or Northbeam email files into Rockerbox fields. Do not treat no-credit $ as email $. Do not average every campaign when one email path owns the share.
Related: Traffic, Triple Whale email-$, unattributed-revenue, Northbeam email-$.
Procedure
- Type email-attributed revenue $ and total attributed revenue $.
- Read RB email-$ %.
- Fix email path maps when RB email-$ % is material.
Failure modes
- Inventing RB email-$ %.
- Dumping a Triple Whale or Northbeam email file into Rockerbox fields.
- Folding Rockerbox unattributed-revenue $ into email $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB email-$ %
- Email-attributed revenue $ ÷ Total attributed revenue $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale email-attribution share?
- Different attribution book. [Email-attribution share](/manuals/triple-whale-email-attribution-share) reads Triple Whale email-$. Here you only divide Rockerbox email $ by Rockerbox total attributed $.
- Is this Rockerbox unattributed-revenue share?
- Sibling Rockerbox door on no-credit sales, not email $. [Unattributed-revenue share](/manuals/rockerbox-unattributed-revenue-share) is no-credit $. This page is email $ ÷ book $.
- What RB email-$ % should I invent?
- None. Type email-attributed revenue $ and total attributed revenue $ from the same Rockerbox email cut.