Library · Traffic · How to run this
Rockerbox MTA partner credit board is not Triple Whale store-pixel
Sit on one Rockerbox MTA partner credit board. Absolute affiliate dollars minus paid dollars, then over paid dollars. That quotient is RB aff-paid gap % — Triple Whale store-pixel summaries never feed this MTA board.
Pair: Affiliate-vs-paid gap on Traffic. Triple Whale twin: TW aff-paid. Influencer twin: RB influencer-paid.
MTA partner board fields
Affiliate revenue $ — Rockerbox revenue tagged affiliate / partner / network on the MTA partner credit board.
Paid revenue $ — Rockerbox revenue tagged paid media on that same board.
RB aff-paid gap % = |affiliate $ − paid $| ÷ paid $ × 100. Climbing RB aff-paid gap % means partner credit and paid tags disagree on that MTA cut — reconcile those maps; never invent an RB aff-paid chip.
Refuse these shortcuts
Refuse inventing RB aff-paid gap %. Refuse pasting Triple Whale store-pixel or Hyros call-path exports into affiliate/paid boxes. Refuse parking catalog revenue in the affiliate field. Refuse blending boards when one Rockerbox MTA partner credit board owns the swing.
See also: Traffic, TW aff-paid, RB influencer-paid, RB catalog-prospect.
Procedure
- Type affiliate revenue $ and paid revenue $.
- Read RB aff-paid gap %.
- Reconcile partner vs paid maps when RB aff-paid gap % is material.
Failure modes
- Inventing RB aff-paid gap %.
- Pasting Triple Whale store-pixel or Hyros call-path exports into affiliate/paid boxes.
- Parking catalog revenue in the affiliate field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB aff-paid gap %
- |Affiliate $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA partner credit board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale affiliate-vs-paid gap?
- Rockerbox MTA partner credit board vs Triple Whale store-pixel partner summary. [Affiliate-vs-paid gap](/manuals/triple-whale-affiliate-vs-paid-gap) stays on Triple Whale. Affiliate / paid dollars belong on this Rockerbox board.
- Is this Rockerbox influencer-vs-paid gap?
- Affiliate partner credit vs creator/influencer credit. [Influencer-vs-paid gap](/manuals/rockerbox-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare affiliate $ to paid $.
- What RB aff-paid gap % should I invent?
- None. Source affiliate revenue $ and paid revenue $ from the same Rockerbox MTA partner credit board.