Library · Traffic · How to run this
Rockerbox influencer credit vs paid credit is not Triple Whale store-pixel
On one Rockerbox MTA path board, take |influencer $ − paid $| over paid $. That quotient is RB influencer-paid gap % — Triple Whale store-pixel panels never feed this board.
Pair: Influencer-vs-paid gap on Traffic. Triple Whale twin: TW influencer-paid. Catalog twin: RB catalog-prospect.
MTA path-board inputs
Influencer revenue $ — Rockerbox dollars tagged creator / influencer / affiliate-creator paths on the named board.
Paid revenue $ — Rockerbox dollars tagged paid media on that same board.
RB influencer-paid gap % = |influencer $ − paid $| ÷ paid $ × 100. When RB influencer-paid gap % climbs, reconcile MTA creator credit against paid media tagging — leave empty chips empty.
What not to do
Skip inventing RB influencer-paid gap %. Skip loading a Triple Whale store-pixel CSV into Rockerbox boxes. Skip stuffing catalog $ into the influencer field. Skip blending boards when one Rockerbox MTA cut owns the swing.
Related: Traffic, TW influencer-paid, RB catalog-prospect, RB retarget-prospect.
Procedure
- Type influencer revenue $ and paid revenue $.
- Read RB influencer-paid gap %.
- Reconcile MTA creator credit vs paid tagging when RB influencer-paid gap % is material.
Failure modes
- Inventing RB influencer-paid gap %.
- Pasting a Triple Whale store-pixel file into Rockerbox boxes.
- Folding catalog $ into the influencer field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB influencer-paid gap %
- |Influencer $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA path board.
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FAQ
- Is this Triple Whale influencer-vs-paid gap?
- Rockerbox MTA path board vs Triple Whale store-pixel summary. [Influencer-vs-paid gap](/manuals/triple-whale-influencer-vs-paid-gap) stays on Triple Whale. Influencer / paid dollars belong on this Rockerbox board.
- Is this Rockerbox catalog-vs-prospect gap?
- Creator credit vs catalog/prospect split. [Catalog-vs-prospect gap](/manuals/rockerbox-catalog-vs-prospect-gap) nets catalog against prospect. This page is influencer dollars against paid dollars.
- What RB influencer-paid gap % should I invent?
- None. Source influencer revenue $ and paid revenue $ from the same Rockerbox MTA path board.