Library · Traffic · How to run this
Rockerbox MTA retarget skew is not Triple Whale store-pixel
On one Rockerbox MTA audience book, take |MTA retarget $ − cold prospect $| over cold prospect $. That quotient is RB retarget-prospect gap %.
Pair: Retarget-vs-prospect gap on Traffic. Triple Whale twin: TW retarget-prospect. Brand twin: RB brand-gap.
MTA audience inputs
MTA retarget revenue $ — Rockerbox dollars tagged to retarget / remarketing MTA paths.
Cold prospect revenue $ — Rockerbox dollars tagged cold prospect on that same book.
RB retarget-prospect gap % = |MTA retarget $ − cold prospect $| ÷ cold prospect $ × 100. When RB retarget-prospect gap % climbs, reconcile MTA retarget spend against cold prospect bids — leave empty chips empty.
What not to do
Skip inventing RB retarget-prospect gap %. Skip loading a Triple Whale store-pixel CSV into Rockerbox boxes. Skip stuffing organic $ into the MTA retarget field. Skip blending campaigns when one MTA audience book owns the swing.
Related: Traffic, TW retarget-prospect, RB brand-gap, halo vs assisted.
Procedure
- Type MTA retarget revenue $ and cold prospect revenue $.
- Read RB retarget-prospect gap %.
- Reconcile MTA retarget vs cold prospect when RB retarget-prospect gap % is material.
Failure modes
- Inventing RB retarget-prospect gap %.
- Pasting a Triple Whale store-pixel file into Rockerbox boxes.
- Folding organic $ into the MTA retarget field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB retarget-prospect gap %
- |MTA retarget $ − Cold prospect $| ÷ Cold prospect $ × 100 on one Rockerbox MTA audience book.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale retarget-vs-prospect gap?
- Rockerbox MTA audience book vs Triple Whale store-pixel book. [Retarget-vs-prospect gap](/manuals/triple-whale-retarget-vs-prospect-gap) stays on Triple Whale. MTA retarget / cold prospect dollars stay on this Rockerbox book.
- Is this Rockerbox branded-vs-nonbrand gap?
- Retarget vs cold prospect — not brand-path vs nonbrand. [Branded-vs-nonbrand gap](/manuals/rockerbox-branded-vs-nonbrand-gap) nets brand-path against nonbrand. Here you only compare MTA retarget $ to cold prospect $.
- What RB retarget-prospect gap % should I invent?
- None. Source MTA retarget revenue $ and cold prospect revenue $ from the same Rockerbox MTA audience book.