Library · Traffic · How to run this
Rockerbox MTA catalog vs prospect is not Triple Whale store-pixel
On one Rockerbox MTA path board, line catalog-path $ next to prospect / cold $. Divide the absolute gap by prospect $. That quotient is RB catalog-prospect gap %.
Pair: Catalog-vs-prospect gap under Traffic. Triple Whale twin: TW catalog-prospect. Retarget twin: RB retarget-prospect.
Path-board catalog dollars
Catalog revenue $ — Rockerbox dollars tagged catalog / product-feed paths on the named MTA path board.
Prospect revenue $ — Rockerbox dollars tagged prospect / cold audience on that same board.
RB catalog-prospect gap % = |catalog − prospect| ÷ prospect × 100. When RB catalog-prospect gap % runs hot, reconcile MTA catalog bids vs prospect maps — leave empty chips empty.
What not to do
Skip inventing RB catalog-prospect gap %. Skip loading Triple Whale store-pixel or Hyros call-book CSVs into Rockerbox boxes. Skip stuffing retarget $ into the catalog field. Skip blending boards when one Rockerbox MTA cut owns the swing.
Related: Traffic, TW catalog-prospect, RB retarget-prospect, search-social.
Procedure
- Type catalog revenue $ and prospect revenue $.
- Read RB catalog-prospect gap %.
- Reconcile catalog feed vs prospect when RB catalog-prospect gap % is material.
Failure modes
- Inventing RB catalog-prospect gap %.
- Pasting a Triple Whale store-pixel or Hyros call-book CSV into Rockerbox boxes.
- Folding retarget $ into the catalog field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB catalog-prospect gap %
- |Catalog $ − Prospect $| ÷ Prospect $ × 100 on one Rockerbox MTA path board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale catalog-vs-prospect gap?
- Rockerbox MTA path board vs Triple Whale store-pixel summary. [Catalog-vs-prospect gap](/manuals/triple-whale-catalog-vs-prospect-gap) stays on Triple Whale. Path-board catalog / prospect dollars belong on this Rockerbox cut.
- Is this Rockerbox retarget-vs-prospect gap?
- Catalog vs prospect — not retarget vs prospect. [Retarget-vs-prospect gap](/manuals/rockerbox-retarget-vs-prospect-gap) stacks retarget against prospect. Here you only compare catalog $ to prospect $.
- What RB catalog-prospect gap % should I invent?
- None. Pull catalog revenue $ and prospect revenue $ from the same Rockerbox MTA path board.