Library · Traffic · How to run this
Rockerbox MTA search vs social is not Triple Whale store-pixel
On one Rockerbox MTA path board, line up search-channel attributed dollars next to social-channel attributed dollars. Form |search − social| ÷ social. That quotient is RB search-social gap %.
Pair: Search-vs-social gap under Traffic. Twin on Triple Whale: TW search-social. Twin on paid-owned: RB paid-owned.
Path-board dollars
Search revenue $ — Rockerbox dollars tagged search-channel on the named MTA path board.
Social revenue $ — Rockerbox dollars tagged social-channel on that same board.
RB search-social gap % = |search − social| ÷ social × 100. A hot RB search-social gap % means reconcile MTA search bids against social maps — leave empty chips empty.
Refuse these shortcuts
Refuse inventing RB search-social gap %. Refuse loading Triple Whale store-pixel or Hyros call-book CSVs into Rockerbox fields. Refuse stuffing retarget $ into the search column. Refuse blending boards when one Rockerbox MTA cut owns the swing.
Related: Traffic, TW search-social, RB paid-owned, retarget-prospect.
Procedure
- Type search revenue $ and social revenue $.
- Read RB search-social gap %.
- Reconcile MTA search vs social when RB search-social gap % is material.
Failure modes
- Inventing RB search-social gap %.
- Pasting a Triple Whale store-pixel or Hyros call-book file into Rockerbox boxes.
- Folding retarget $ into the search field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB search-social gap %
- |Search $ − Social $| ÷ Social $ × 100 on one Rockerbox MTA path board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale search-vs-social gap?
- Rockerbox MTA path board vs Triple Whale store-pixel summary. [Search-vs-social gap](/manuals/triple-whale-search-vs-social-gap) stays on Triple Whale. Path-board search / social dollars belong on this Rockerbox cut.
- Is this Rockerbox paid-vs-owned gap?
- Search vs social — not paid vs owned. [Paid-vs-owned gap](/manuals/rockerbox-paid-vs-owned-gap) stacks paid media against owned. Here you only compare search $ to social $.
- What RB search-social gap % should I invent?
- None. Pull search revenue $ and social revenue $ from the same Rockerbox MTA path board.