Library · Traffic · How to run this
Rockerbox path-credit SMS dollars are not web dollars
Take SMS-credited $ from one Rockerbox path-credit export. Divide by SMS-credited $ plus web-credited $. The quotient × 100 is RB SMS-vs-web %.
Pair: SMS-vs-web share on Traffic. Pixel twin: Triple Whale SMS-vs-web. Order twin: SMS-attribution.
Export fields
SMS-credited $ — Dollars Rockerbox path-credit assigned to SMS in the export window.
Web-credited $ — Dollars Rockerbox path-credit assigned to web in that same export.
RB SMS-vs-web % = SMS-credited $ ÷ (SMS-credited $ + web-credited $) × 100. Wild RB SMS-vs-web % means short-link / SMS click wiring on that Rockerbox seat — audit it; never invent an RB SMS-vs-web chip.
Guardrails
Skip inventing RB SMS-vs-web %. Skip dumping a Triple Whale pixel revenue file into Rockerbox boxes. Skip treating SMS-attribution order share as this dollar mix. Skip blending path models when Rockerbox alone owns the skew.
Related: Traffic, Triple Whale SMS-vs-web, SMS-attribution, platform-vs-CRM.
Procedure
- Type SMS-attributed $ and web-attributed $.
- Read RB SMS-vs-web %.
- Re-check SMS tracking when RB SMS-vs-web % looks wild.
Failure modes
- Inventing RB SMS-vs-web %.
- Loading a Triple Whale pixel dollar file into Rockerbox boxes.
- Folding SMS-attribution order share into dollar mix.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB SMS-vs-web %
- SMS-attributed $ ÷ (SMS-attributed $ + web-attributed $) × 100 on one Rockerbox path-credit window.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale SMS-vs-web share?
- Path-credit export vs pixel seat. [SMS-vs-web share](/manuals/triple-whale-sms-vs-web-share) stays on Triple Whale. Credited dollars never leave Rockerbox here.
- Is this Rockerbox SMS-attribution share?
- Order share vs dollar mix. [SMS-attribution share](/manuals/rockerbox-sms-attribution-share) divides SMS-attributed orders by orders. Here you mix SMS-credited $ over SMS plus web.
- What RB SMS-vs-web % should I invent?
- None. Pull SMS-credited $ and web-credited $ from the same Rockerbox path-credit export.