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Rockerbox MTA dollars are not CRM booked dollars

How to run thisTraffic3 steps
CalculatorRockerbox platform vs CRM gap · Calculator lives in the articleOpen

Weight |platform revenue $ − CRM revenue $| by CRM revenue $ on one Rockerbox MTA cut. That weight is RB platform-CRM gap %.

Pair: Platform-vs-CRM gap on Traffic. Pixel twin: Triple Whale platform-vs-CRM. Call-path twin: Hyros platform-vs-CRM.

MTA fields

Platform revenue $ — Rockerbox platform-reported dollars in the MTA cut.

CRM revenue $ — CRM booked revenue dollars on that same Rockerbox platform-CRM cut.

RB platform-CRM gap % = |platform − CRM| ÷ CRM × 100. A fat RB platform-CRM gap % usually means the MTA export and the CRM ledger disagree — chase that mapping; never invent an RB platform-CRM gap chip.

Stops

Never invent RB platform-CRM gap %. Never load Triple Whale or Hyros platform-CRM rows into Rockerbox boxes. Never fold modeled-vs-platform into platform/CRM dollars. Never blend brands when one Rockerbox MTA seat owns the spread.

Related: Traffic, Triple Whale platform-vs-CRM, Hyros platform-vs-CRM, platform-vs-modeled.

Procedure

  1. Type platform revenue $ and CRM revenue $.
  2. Read RB platform-CRM gap %.
  3. Chase MTA-to-CRM mapping when RB platform-CRM gap % is material.

Failure modes

  • Inventing RB platform-CRM gap %.
  • Loading Triple Whale or Hyros platform-CRM rows into Rockerbox boxes.
  • Folding modeled-vs-platform into platform/CRM dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB platform-CRM gap %
|Platform revenue − CRM revenue| ÷ CRM revenue × 100 on one Rockerbox MTA cut.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale platform-vs-CRM gap?
MTA desk vs Triple Whale pixel. [Platform-vs-CRM gap](/manuals/triple-whale-platform-vs-crm-gap) stays on Triple Whale. Platform / CRM dollars never leave Rockerbox here.
Is this Hyros platform-vs-CRM gap?
Call-path vs MTA. [Platform-vs-CRM gap](/manuals/hyros-platform-vs-crm-gap) stays on Hyros. Rockerbox owns every count here.
What RB platform-CRM gap % should I invent?
None. Pull platform revenue $ and CRM revenue $ from the same Rockerbox MTA cut.