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Library · Traffic · How to run this

Triple Whale pixel revenue is not CRM booked revenue

How to run thisTraffic3 steps
CalculatorTriple Whale platform vs CRM gap · Calculator lives in the articleOpen

Score |platform revenue $ − CRM revenue $| over CRM revenue $ on one Triple Whale pixel cut. That score is TW platform-CRM gap %.

Pair: Platform-vs-CRM gap on Traffic. Call-path twin: Hyros platform-vs-CRM. Northbeam twin: Northbeam platform-vs-CRM.

What you type

Platform revenue $ — Triple Whale platform-reported dollars in the cut.

CRM revenue $ — CRM booked revenue dollars on that same Triple Whale platform-CRM cut.

TW platform-CRM gap % = |platform − CRM| ÷ CRM × 100. A fat TW platform-CRM gap % usually means the pixel export and the CRM ledger disagree — chase that mapping; never invent a TW platform-CRM gap chip.

What not to do

Never invent TW platform-CRM gap %. Never load Hyros or Northbeam platform-CRM rows into Triple Whale boxes. Never fold unattributed-spend mix into platform/CRM dollars. Never blend brands when one Triple Whale pixel owns the spread.

Related: Traffic, Hyros platform-vs-CRM, Northbeam platform-vs-CRM, platform-vs-modeled.

Procedure

  1. Type platform revenue $ and CRM revenue $.
  2. Read TW platform-CRM gap %.
  3. Chase pixel-to-CRM mapping when TW platform-CRM gap % is material.

Failure modes

  • Inventing TW platform-CRM gap %.
  • Loading Hyros or Northbeam platform-CRM rows into Triple Whale boxes.
  • Treating platform ROAS as contribution.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW platform-CRM gap %
|Platform revenue − CRM revenue| ÷ CRM revenue × 100 on one Triple Whale platform-CRM cut.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros platform-vs-CRM gap?
Pixel desk vs Hyros call-path. [Platform-vs-CRM gap](/manuals/hyros-platform-vs-crm-gap) stays on Hyros. Platform / CRM dollars never leave Triple Whale here.
Is this Northbeam platform-vs-CRM gap?
Separate pixel book. [Platform-vs-CRM gap](/manuals/northbeam-platform-vs-crm-gap) stays on Northbeam. Triple Whale owns every count here.
What TW platform-CRM gap % should I invent?
None. Pull platform revenue $ and CRM revenue $ from the same Triple Whale platform-CRM cut.