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Library · Traffic · How to run this

Triple Whale pixel SMS dollars are not web dollars

How to run thisTraffic3 steps
CalculatorTriple Whale SMS-vs-web share · Calculator lives in the articleOpen

Mix SMS path revenue over SMS path revenue + web path revenue on one Triple Whale pixel window. That mix × 100 is TW SMS-vs-web %.

Pair: SMS-vs-web share on Traffic. Call-path twin: Hyros SMS-vs-web. Order twin: SMS-attribution.

Pixel fields

SMS path revenue — Dollars Triple Whale credited to SMS paths in the pixel window.

Web path revenue — Dollars Triple Whale credited to web paths in that same pixel window.

TW SMS-vs-web % = SMS path revenue ÷ (SMS path revenue + web path revenue) × 100. Wild TW SMS-vs-web % means short-link / SMS click wiring on that Triple Whale pixel — audit it; never invent a TW SMS-vs-web chip.

Guardrails

Skip inventing TW SMS-vs-web %. Skip dumping a Hyros call-path revenue file into Triple Whale boxes. Skip treating SMS-attribution order share as this dollar mix. Skip blending path models when Triple Whale alone owns the skew.

Related: Traffic, Hyros SMS-vs-web, SMS-attribution, platform-vs-CRM.

Procedure

  1. Type SMS-attributed $ and web-attributed $.
  2. Read TW SMS-vs-web %.
  3. Re-check SMS tracking when TW SMS-vs-web % looks wild.

Failure modes

  • Inventing TW SMS-vs-web %.
  • Loading a Hyros call-path dollar file into Triple Whale boxes.
  • Folding SMS-attribution order share into dollar mix.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW SMS-vs-web %
SMS-attributed $ ÷ (SMS-attributed $ + web-attributed $) × 100 on one Triple Whale pixel seat.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros SMS-vs-web share?
Pixel window vs call-path seat. [SMS-vs-web share](/manuals/hyros-sms-vs-web-share) stays on Hyros. Path revenue never leaves Triple Whale here.
Is this Triple Whale SMS-attribution share?
Order share vs dollar mix. [SMS-attribution share](/manuals/triple-whale-sms-attribution-share) divides SMS-attributed orders by orders. Here you mix SMS path revenue over SMS plus web.
What TW SMS-vs-web % should I invent?
None. Pull SMS path revenue and web path revenue from the same Triple Whale pixel window.