Library · Traffic · How to run this
Rockerbox path-credit SMS credit is not Triple Whale pixel SMS credit
Form SMS-tagged orders over orders on one Rockerbox path-credit SMS cut. That quotient is RB path-credit SMS attr %.
Pair: SMS-attribution share on Traffic. Pixel twin: Triple Whale SMS. MTA twin: Northbeam SMS.
What you type
SMS-attributed orders — Orders Rockerbox pinned to path-credit SMS journeys in the cut.
Orders — Total orders in that same Rockerbox path-credit SMS cut.
RB path-credit SMS attr % = SMS-attributed orders ÷ orders × 100. When RB path-credit SMS attr % looks wild, audit the SMS click map on that path-credit seat — never invent an RB path-credit SMS attr chip.
What not to do
Do not invent RB path-credit SMS attr %. Do not drop a Triple Whale pixel or Northbeam MTA export into Rockerbox path-credit boxes. Do not fold call-vs-web dollar mix into SMS order counts. Do not blend journeys when Rockerbox alone owns the SMS seat.
Related: Traffic, Triple Whale SMS, Northbeam SMS, call-vs-web.
Procedure
- Type SMS-attributed orders and orders.
- Read RB path-credit SMS attr %.
- Audit SMS click map when RB path-credit SMS attr % is material.
Failure modes
- Inventing RB path-credit SMS attr %.
- Dropping a Triple Whale pixel or Northbeam MTA export into Rockerbox boxes.
- Folding call-vs-web dollar mix into SMS order counts.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB path-credit SMS attr %
- SMS-attributed orders ÷ orders × 100 on one Rockerbox path-credit SMS cut.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale SMS-attribution share?
- Pixel path vs path-credit. [SMS-attribution share](/manuals/triple-whale-sms-attribution-share) stays on Triple Whale pixel. SMS counts never leave Rockerbox path-credit here.
- Is this Northbeam SMS-attribution share?
- MTA path vs path-credit. [SMS-attribution share](/manuals/northbeam-sms-attribution-share) stays on Northbeam MTA. Rockerbox owns every count here.
- What RB path-credit SMS attr % should I invent?
- None. Pull SMS-attributed orders and orders from the same Rockerbox path-credit SMS cut.