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Rockerbox MTA display credit map is not Triple Whale pixel display credit board
On one Rockerbox MTA display credit map, take |display $ − paid $| over paid $. That quotient is RB display-paid gap %. Triple Whale pixel display boards, Hyros call-path panels, and Rockerbox push credit maps never feed this MTA display cut.
Pair: Display-vs-paid gap under Traffic. Triple Whale twin: TW display-paid. Push twin: RB push-paid.
MTA display credit fields
Display revenue $ — Rockerbox dollars tagged display / banner / programmatic display on the MTA display credit map.
Paid revenue $ — Rockerbox dollars tagged paid media on that same map.
RB display-paid gap % = |display − paid| ÷ paid × 100. When RB display-paid gap % climbs, display and paid tags disagree on that map — reconcile those maps; never invent an RB display-paid chip.
Hard stops
Never invent RB display-paid gap %. Never paste Triple Whale pixel display or Rockerbox push-vs-paid exports into display/paid boxes. Never park owned/organic dollars in the display field. Never fuse maps when one Rockerbox MTA display credit map owns the swing.
See also: Traffic, TW display-paid, RB push-paid, RB sms-paid.
Procedure
- Type display revenue $ and paid revenue $.
- Read RB display-paid gap %.
- Reconcile display vs paid maps when RB display-paid gap % is material.
Failure modes
- Inventing RB display-paid gap %.
- Pasting Triple Whale pixel display or Rockerbox push-vs-paid exports into display/paid boxes.
- Parking owned/organic dollars in the display field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB display-paid gap %
- |Display $ − Paid $| ÷ Paid $ × 100 on one Rockerbox MTA display credit map.
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FAQ
- Is this Triple Whale display-vs-paid gap?
- Rockerbox MTA display credit map vs Triple Whale pixel display credit board. [Display-vs-paid gap](/manuals/triple-whale-display-vs-paid-gap) stays on Triple Whale. Display $ / paid $ for Rockerbox belong on this MTA map.
- Is this Rockerbox push-vs-paid gap?
- Display credit vs push credit. [Push-vs-paid gap](/manuals/rockerbox-push-vs-paid-gap) stacks push against paid. Here you only compare display / banner / programmatic display $ to paid $.
- What RB display-paid gap % should I invent?
- None. Source display revenue $ and paid revenue $ from the same Rockerbox MTA display credit map.