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Library · Traffic · How to run this

Rockerbox MTA device-path split is not Triple Whale store-pixel

How to run thisTraffic3 steps
CalculatorRockerbox cross-device gap · Calculator lives in the articleOpen

On one Rockerbox MTA device-path board, take |cross-device $ − single-device $| over single-device $. That quotient is RB cross-device gap % — Triple Whale store-pixel panels never feed this board.

Pair: Cross-device gap on Traffic. Triple Whale twin: TW cross-device. Creator twin: RB influencer-paid.

MTA device-path inputs

Cross-device revenue $ — Rockerbox dollars tagged journeys that switched devices before purchase.

Single-device revenue $ — Rockerbox dollars tagged journeys that stayed on one device on that same board.

RB cross-device gap % = |cross-device $ − single-device $| ÷ single-device $ × 100. When RB cross-device gap % climbs, reconcile MTA device-path identity stitching — leave empty chips empty.

What not to do

Skip inventing RB cross-device gap %. Skip loading a Triple Whale store-pixel CSV into Rockerbox boxes. Skip stuffing influencer $ into the cross-device field. Skip blending campaigns when one Rockerbox MTA board owns the swing.

Related: Traffic, TW cross-device, RB influencer-paid, RB catalog-prospect.

Procedure

  1. Type cross-device revenue $ and single-device revenue $.
  2. Read RB cross-device gap %.
  3. Reconcile MTA device-path identity stitching when RB cross-device gap % is material.

Failure modes

  • Inventing RB cross-device gap %.
  • Pasting a Triple Whale store-pixel file into Rockerbox boxes.
  • Folding influencer $ into the cross-device field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB cross-device gap %
|Cross-device $ − Single-device $| ÷ Single-device $ × 100 on one Rockerbox MTA device-path board.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale cross-device gap?
Rockerbox MTA device-path board vs Triple Whale store-pixel device panel. [Cross-device gap](/manuals/triple-whale-cross-device-gap) stays on Triple Whale. Cross-device / single-device dollars belong here.
Is this Rockerbox influencer-vs-paid gap?
Device-path split vs creator vs paid media. [Influencer-vs-paid gap](/manuals/rockerbox-influencer-vs-paid-gap) stacks influencer against paid. Here you only compare cross-device $ to single-device $.
What RB cross-device gap % should I invent?
None. Source cross-device revenue $ and single-device revenue $ from the same Rockerbox MTA device-path board.