Rockerbox MTA CTV credit map is not Triple Whale pixel CTV credit board

On one Rockerbox MTA CTV credit map, take |CTV $ − paid $| over paid $. That quotient is RB ctv-paid gap %. Triple Whale pixel CTV boards, MTA YouTube credit maps, and path CTV-vs-feed gaps never feed this CTV-paid cut.

Pair: CTV-vs-paid gap under Traffic. YouTube twin: RB youtube-paid. Social twin: RB ctv-social.

MTA CTV credit fields

CTV revenue $ — Rockerbox dollars tagged connected-TV / OTT ads on the MTA CTV credit map.

Paid revenue $ — Rockerbox dollars tagged paid media on that same map.

RB ctv-paid gap % = |CTV − paid| ÷ paid × 100. When RB ctv-paid gap % climbs, CTV and paid tags disagree on that map — reconcile those maps; never invent a RB ctv-paid chip.

Hard stops

Never invent RB ctv-paid gap %. Never paste Triple Whale CTV-paid or Rockerbox YouTube-vs-paid exports into CTV/paid boxes. Never park linear TV or owned/organic dollars in the CTV field. Never fuse maps when one Rockerbox MTA CTV credit map owns the swing.

See also: Traffic, RB youtube-paid, RB ctv-social, RB audio-paid.