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Library · Traffic · How to run this

Rockerbox path CTV gap is not Triple Whale store-pixel swing

How to run thisTraffic3 steps
CalculatorRockerbox CTV-vs-social gap · Calculator lives in the articleOpen

Line up CTV $ next to feed $ on one Rockerbox MTA path CTV panel. Divide the absolute gap by feed $. The quotient is RB path-CTV gap %.

Pair: CTV-vs-social gap under Traffic. Triple Whale twin: TW pixel-CTV. Hyros twin: HY phone-CTV.

Path panel dollars

CTV revenue $ — Rockerbox dollars tagged connected-TV on the named MTA path CTV panel.

Feed revenue $ — Rockerbox dollars tagged social-feed on that same panel.

RB path-CTV gap % = |CTV − feed| ÷ feed × 100. A hot RB path-CTV gap % means reconcile path CTV maps against feed bids — leave empty chips empty.

Refuse these shortcuts

Refuse inventing RB path-CTV gap %. Refuse loading Triple Whale store-pixel or Hyros phone-path CTV CSVs into Rockerbox fields. Refuse stuffing retarget $ into the CTV column. Refuse blending panels when one Rockerbox MTA path owns the gap.

See also: Traffic, TW pixel-CTV, HY phone-CTV, RB search-social.

Procedure

  1. Type CTV revenue $ and feed revenue $.
  2. Read RB path-CTV gap %.
  3. Reconcile path CTV vs feed maps when RB path-CTV gap % is material.

Failure modes

  • Inventing RB path-CTV gap %.
  • Pasting a Triple Whale store-pixel or Hyros phone-path CTV file into CTV/feed boxes.
  • Folding retarget $ into the CTV field.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB path-CTV gap %
|CTV $ − Feed $| ÷ Feed $ × 100 on one Rockerbox MTA path CTV panel.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale CTV-vs-social gap?
Rockerbox MTA path CTV vs Triple Whale store-pixel swing. [CTV-vs-social gap](/manuals/triple-whale-ctv-vs-social-gap) stays on Triple Whale. CTV / feed dollars belong on this Rockerbox path panel.
Is this Rockerbox search-vs-social gap?
Path CTV vs feed — not search vs social. [Search-vs-social gap](/manuals/rockerbox-search-vs-social-gap) stacks search against social. Here you only compare CTV $ to feed $.
What RB path-CTV gap % should I invent?
None. Pull CTV revenue $ and feed revenue $ from the same Rockerbox MTA path CTV panel.