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Library · Traffic · How to run this

Rockerbox MTA ledger vs CRM settle book

How to run thisTraffic3 steps
CalculatorRockerbox modeled-vs-CRM gap · Calculator lives in the articleOpen

Open one Rockerbox MTA ledger pull. Compare MTA $ to CRM settle $. Absolute gap over CRM settle $ × 100 is RB modeled-CRM gap %.

Pair: Modeled-vs-CRM gap on Traffic. Summary twin: Triple Whale modeled-CRM. Platform twin: platform-vs-CRM.

Ledger math

MTA $ — Rockerbox multi-touch / modeled attribution dollars in the ledger pull.

CRM settle $ — Settled CRM revenue dollars matched to that same Rockerbox pull.

RB modeled-CRM gap % = |MTA − CRM settle| ÷ CRM settle × 100. Hot RB modeled-CRM gap % usually means the ledger join or order-id map is wrong — fix the join; leave blank chips alone.

Guardrails

Do not invent RB modeled-CRM gap %. Do not drop platform-ads rows into the MTA box. Do not paste a Triple Whale summary export into Rockerbox fields. Do not blend brands when one Rockerbox workspace owns the gap.

Related: Traffic, Triple Whale modeled-CRM, platform-vs-CRM, modeled-vs-platform.

Procedure

  1. Type modeled revenue $ and CRM revenue $.
  2. Read RB modeled-CRM gap %.
  3. Chase the mapping when RB modeled-CRM gap % is material.

Failure modes

  • Inventing RB modeled-CRM gap %.
  • Loading platform-vs-CRM rows into MTA/CRM boxes.
  • Folding Triple Whale modeled-vs-CRM into Rockerbox boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB modeled-CRM gap %
|Modeled revenue $ − CRM revenue $| ÷ CRM revenue $ × 100 on one Rockerbox MTA ledger pull.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale modeled-vs-CRM gap?
Rockerbox MTA ledger vs Triple Whale summary. [Modeled-vs-CRM gap](/manuals/triple-whale-modeled-vs-crm-gap) stays on Triple Whale. MTA / settle totals never leave Rockerbox here.
Is this Rockerbox platform-vs-CRM gap?
MTA ledger vs ad-platform reported. [Platform-vs-CRM gap](/manuals/rockerbox-platform-vs-crm-gap) scores platform $ vs CRM. Here you only score Rockerbox MTA $ against CRM settle $.
What RB modeled-CRM gap % should I invent?
None. Pull MTA $ and CRM settle $ from the same Rockerbox MTA ledger pull.