Library · Traffic · How to run this
Rockerbox MTA path-credit $ is not Northbeam multi-touch $
On one Rockerbox path-credit cut, divide multi-touch attributed $ by total attributed $. That quotient × 100 is RB path-credit %.
Pair: Multi-touch share on Traffic. Northbeam twin: multi-touch. Assisted twin: assisted share.
What you type
Multi-touch attributed $ — Attributed dollars Rockerbox MTA tagged as multi-touch (more than one touch on the path) in the cut.
Total attributed $ — Total attributed dollars in that same Rockerbox path-credit cut.
RB path-credit % = multi-touch $ ÷ total $ × 100. When RB path-credit % runs odd, re-check MTA path windows — never invent an RB path-credit chip.
What not to do
Do not invent RB path-credit %. Do not paste a Northbeam or Hyros multi-touch export into Rockerbox fields. Do not fold assisted share or path-length into multi-touch $. Do not blend models when one owns the hole.
Related: Traffic, Northbeam multi-touch, assisted share, path-length ROAS.
Procedure
- Type multi-touch attributed $ and total attributed $.
- Read RB path-credit %.
- Re-check MTA path windows when RB path-credit % is material.
Failure modes
- Inventing RB path-credit %.
- Dumping a Northbeam or Hyros multi-touch file into Rockerbox path-credit fields.
- Folding Rockerbox assisted share or path-length into multi-touch $.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB path-credit %
- Multi-touch attributed $ ÷ Total attributed $ × 100.
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FAQ
- Is this Northbeam multi-touch share?
- Different attribution export. [Multi-touch share](/manuals/northbeam-multi-touch-share) reads Northbeam multi-touch $. Here you only score Rockerbox MTA path-credit multi-touch $ ÷ total attributed $.
- Is this Rockerbox assisted share?
- Assisted grain, not path-credit multi-touch dollars. [Assisted share](/manuals/rockerbox-assisted-share) is assisted attributed $ ÷ total. This page is multi-touch attributed $ ÷ total.
- What RB path-credit % should I invent?
- None. Pull multi-touch and total attributed $ from the same Rockerbox path-credit cut.