Library · Traffic · How to run this
Rockerbox MTA retail-DTC path board is not Triple Whale store-pixel retail-DTC
Work one Rockerbox MTA retail-DTC path board. Stack retail-path path-credit dollars against DTC / direct path-credit dollars. Absolute gap over DTC is RB retail-DTC gap %. Triple Whale store-pixel summaries and Hyros call-path panels never feed this path board.
Pair: Retail-vs-DTC gap under Traffic. Triple Whale twin: TW retail-DTC. Catalog twin: RB catalog-prospect.
MTA retail-DTC path columns
Retail revenue $ — Rockerbox path-credit dollars tagged retail / wholesale / marketplace on the MTA retail-DTC path board.
DTC revenue $ — Rockerbox path-credit dollars tagged DTC / direct / owned-store on that same board.
RB retail-DTC gap % = |retail − DTC| ÷ DTC × 100. When RB retail-DTC gap % climbs, retail and DTC path tags disagree on that MTA board — reconcile those maps; never invent an RB retail-DTC chip.
Hard stops
Never invent RB retail-DTC gap %. Never paste Triple Whale store-pixel or Hyros call-path retail-DTC exports into retail/DTC boxes. Never park catalog dollars in the retail field. Never fuse path boards when one Rockerbox MTA retail-DTC path board owns the swing.
See also: Traffic, TW retail-DTC, HY retail-DTC, RB catalog-prospect.
Procedure
- Type retail revenue $ and DTC revenue $.
- Read RB retail-DTC gap %.
- Reconcile retail vs DTC path tags when RB retail-DTC gap % is material.
Failure modes
- Inventing RB retail-DTC gap %.
- Pasting Triple Whale store-pixel or Hyros call-path retail-DTC exports into retail/DTC boxes.
- Parking catalog dollars in the retail field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- RB retail-DTC gap %
- |Retail $ − DTC $| ÷ DTC $ × 100 on one Rockerbox MTA retail-DTC path board.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Triple Whale retail-vs-DTC gap?
- Rockerbox MTA path board vs Triple Whale store-pixel summary. [Retail-vs-DTC gap](/manuals/triple-whale-retail-vs-dtc-gap) stays on Triple Whale. Path-board retail / DTC dollars belong on this Rockerbox cut.
- Is this Rockerbox catalog-vs-prospect gap?
- Retail / DTC channel credit vs catalog / prospect media credit. [Catalog-vs-prospect gap](/manuals/rockerbox-catalog-vs-prospect-gap) stacks catalog against prospect. Here you only compare retail $ to DTC $.
- What RB retail-DTC gap % should I invent?
- None. Pull retail revenue $ and DTC revenue $ from the same Rockerbox MTA retail-DTC path board.