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Library · Traffic · How to run this

Rockerbox MTA view-through cash swings off click cash

How to run thisTraffic3 steps
CalculatorRockerbox view-through vs click gap · Calculator lives in the articleOpen

From one Rockerbox MTA VT ledger, compare VT $ to click $. Absolute gap over click $ × 100 is RB VT-click gap %.

Pair: View-through vs click gap on Traffic. Share twin: VT-vs-click share. Pixel twin: Triple Whale gap.

Ledger math

VT $ — Rockerbox dollars the MTA VT ledger credits to view-through.

Click $ — Rockerbox dollars that same ledger credits to click.

RB VT-click gap % = |VT − click| ÷ click × 100. Hot RB VT-click gap % usually means the MTA VT window or click join is skewed — chase that mapping; leave blank chips alone.

Guardrails

Do not invent RB VT-click gap %. Do not dump a VT-vs-click share (VT÷(VT+click)) export into absolute-gap boxes. Do not paste a Triple Whale pixel VT export into Rockerbox fields. Do not blend workspaces when one Rockerbox MTA owns the gap.

Related: Traffic, VT-vs-click share, Triple Whale gap, view-through share.

Procedure

  1. Type view-through $ and click $.
  2. Read RB VT-click gap %.
  3. Chase the VT/click map when RB VT-click gap % is material.

Failure modes

  • Inventing RB VT-click gap %.
  • Loading VT-vs-click share rows into gap boxes.
  • Folding Triple Whale gap rows into Rockerbox boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

RB VT-click gap %
|View-through $ − click $| ÷ click $ × 100 on one Rockerbox MTA VT ledger.

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FAQ

Is this Rockerbox view-through vs click share?
Different formula. [View-through vs click share](/manuals/rockerbox-view-through-vs-click-share) is VT ÷ (VT + click). This page is |VT − click| ÷ click.
Is this Triple Whale view-through vs click gap?
Rockerbox MTA VT ledger vs Triple Whale pixel VT export. [View-through vs click gap](/manuals/triple-whale-view-through-vs-click-gap) stays on Triple Whale. VT / click dollars never leave Rockerbox here.
What RB VT-click gap % should I invent?
None. Source VT $ and click $ from the same Rockerbox MTA VT ledger.