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Library · Traffic · How to run this

Triple Whale pixel VT cash diverges from last-click cash

How to run thisTraffic3 steps
CalculatorTriple Whale view-through vs click gap · Calculator lives in the articleOpen

Score one Triple Whale pixel VT export. Compare pixel-VT $ to last-click $. Absolute gap over last-click $ × 100 is TW VT-click gap %.

Pair: View-through vs click gap on Traffic. Share twin: VT-vs-click share. Assisted twin: Hyros gap.

Export math

Pixel-VT $ — Triple Whale dollars the pixel VT export credits to view-through.

Last-click $ — Triple Whale dollars that same export credits to last-click.

TW VT-click gap % = |pixel-VT − last-click| ÷ last-click × 100. Hot TW VT-click gap % usually means the pixel VT window or last-click join is skewed — chase that mapping; leave blank chips alone.

Guardrails

Do not invent TW VT-click gap %. Do not dump a VT-vs-click share (VT÷(VT+click)) export into absolute-gap boxes. Do not paste a Hyros assisted-path board into Triple Whale fields. Do not blend shops when one Triple Whale pixel owns the gap.

Related: Traffic, VT-vs-click share, Hyros gap, view-through share.

Procedure

  1. Type view-through $ and click $.
  2. Read TW VT-click gap %.
  3. Chase the VT/click map when TW VT-click gap % is material.

Failure modes

  • Inventing TW VT-click gap %.
  • Loading VT-vs-click share rows into gap boxes.
  • Folding Hyros gap rows into Triple Whale boxes.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW VT-click gap %
|View-through $ − click $| ÷ click $ × 100 on one Triple Whale summary VT panel.

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FAQ

Is this Triple Whale view-through vs click share?
Different formula. [View-through vs click share](/manuals/triple-whale-view-through-vs-click-share) is VT ÷ (VT + click). This page is |pixel-VT − last-click| ÷ last-click.
Is this Hyros view-through vs click gap?
Triple Whale pixel VT export vs Hyros assisted-path board. [View-through vs click gap](/manuals/hyros-view-through-vs-click-gap) stays on Hyros. Pixel-VT / last-click dollars never leave Triple Whale here.
What TW VT-click gap % should I invent?
None. Source pixel-VT $ and last-click $ from the same Triple Whale pixel VT export.