Library · Traffic · How to run this
Triple Whale impression credit is not Hyros view-through
Stack view-through attributed $ over total attributed $. The quotient is impression %.
Pair: View-through share on Traffic. Hyros twin: view-through. Assist twin: assisted share.
What you type
View-through attributed $ — Triple Whale dollars tagged as view-through / impression-path in the named span.
Total attributed $ — All Triple Whale attributed dollars in that same span.
Impression % = view-through ÷ total × 100. When impression % runs hot, revisit impression windows on Triple Whale — never invent an impression chip.
What not to do
Skip inventing impression %. Skip dropping a Hyros or Rockerbox VT export into Triple Whale fields. Skip treating assisted dollars as view-through. Skip merging spans when one campaign owns the credit.
Related: Traffic, view-through, assisted share, paid-vs-organic.
Procedure
- Type view-through attributed $ and total attributed $.
- Read VT %.
- Revisit impression windows when VT % is material.
Failure modes
- Inventing VT %.
- Dropping a Hyros or Rockerbox VT export into Triple Whale fields.
- Treating assisted dollars as view-through.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- View-through share %
- View-through attributed $ ÷ Total attributed $ × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this Hyros view-through share?
- Different attribution book. [View-through share](/manuals/hyros-view-through-share) reads Hyros. Here you only stack Triple Whale view-through $ over Triple Whale total attributed $.
- Is this Triple Whale assisted share?
- Sibling Triple Whale cut. [Assisted share](/manuals/triple-whale-assisted-share) is assist-path dollars. This page is impression / view-through credit inside Triple Whale.
- What impression % should I invent?
- None. Pull view-through attributed $ and total attributed $ from the same Triple Whale span.