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Library · Traffic · How to run this

Triple Whale view-through is not click attribution

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CalculatorTriple Whale view-through vs click share · Calculator lives in the articleOpen

TW VT-vs-click % is the view-through pile as a share of the view-through pile plus the click pile — typed from one Triple Whale pixel-mix window.

Pair: View-through vs click share on Traffic. VT twin: view-through share. Hyros twin: VT vs click.

What you type

View-through $ — Triple Whale dollars the pixel credits to an impression (no click) inside the pixel-mix window.

Click $ — Triple Whale dollars the pixel credits to a click inside that same pixel-mix window.

Formula: view-through ÷ (view-through + click) × 100. When TW VT-vs-click % runs hot, tighten the VT window before you trust channel ROAS — never invent a TW VT-vs-click chip.

What not to do

Do not invent TW VT-vs-click %. Do not paste a VT÷attributed export or a Hyros/Northbeam VT-vs-click file into Triple Whale fields. Do not smuggle assisted or unattributed dollars into either pile. Do not blend brands when one pixel owns the impression credit.

Related: Traffic, view-through share, Hyros VT vs click, assisted share.

Procedure

  1. Type view-through $ and click $.
  2. Read TW VT-vs-click %.
  3. Revisit VT windows when TW VT-vs-click % is material.

Failure modes

  • Inventing TW VT-vs-click %.
  • Dumping a Triple Whale view-through-share (VT ÷ attributed) or Hyros VT-vs-click export into VT/click fields.
  • Folding assisted or unattributed dollars into the VT-vs-click split.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW VT-vs-click %
View-through $ ÷ (View-through $ + Click $) × 100.

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FAQ

Is this Triple Whale view-through share?
Different denominator. [View-through share](/manuals/triple-whale-view-through-share) is view-through $ ÷ total attributed $. This page is view-through $ ÷ (view-through $ + click $).
Is this Hyros or Northbeam view-through-vs-click share?
Sibling attribution stacks. [Hyros view-through-vs-click share](/manuals/hyros-view-through-vs-click-share) and [Northbeam view-through-vs-click share](/manuals/northbeam-view-through-vs-click-share) read those desks. Here you only split Triple Whale view-through $ vs click $.
What TW VT-vs-click % should I invent?
None. Read view-through $ and click $ from the same Triple Whale pixel-mix window.