Library · Traffic · How to run this
Brand-safety block is not viewability
Brand-safety blocks ÷ eligible impressions make block %. Type both.
Pair: Brand-safety block rate on Traffic. Viewability: viewability vs CRM. CPC: CPC vs CRM CPA.
What you type
Brand-safety blocks — impressions blocked by brand-safety / category filters.
Eligible impressions — impressions that could have served in that same window.
Block % = brand-safety blocks ÷ eligible impressions × 100. Fix category filters when block % is fat — do not invent a block chip.
What not to do
Do not invent block %. Do not mix viewability misses into brand-safety blocks. Do not treat bot filters as brand-safety. Do not average every campaign when one owns the hole.
Related: Traffic, viewability vs CRM, CPC vs CRM CPA, article-to-offer drop.
Procedure
- Type brand-safety blocks and eligible impressions.
- Read block %.
- Fix category filters when block % is material.
Failure modes
- Inventing block %.
- Mixing viewability misses into brand-safety blocks.
- Treating bot filters as brand-safety.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- Brand-safety block %
- Brand-safety blocks ÷ eligible impressions × 100.
Work with us — We run this job on your accounts. Services
FAQ
- Is this viewability vs CRM?
- Sibling Taboola grain. [Viewability vs CRM](/manuals/taboola-viewability-vs-crm) is viewable spend vs CRM sales. This page is brand-safety blocks ÷ eligible impressions.
- Is this CPC vs CRM CPA?
- Related native path. [CPC vs CRM CPA](/manuals/taboola-cpc-vs-crm-cpa) is CPC path vs CRM CPA. This page is brand-safety block rate.
- What block % should I invent?
- None. Type brand-safety blocks and eligible impressions from the same Taboola window.