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Library · Traffic · How to run this

Triple Whale pixel multi-touch $ is not Rockerbox path-credit $

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CalculatorTriple Whale multi-touch share · Calculator lives in the articleOpen

TW multi-touch % = pixel multi-touch attributed $ ÷ total attributed $ × 100 on one Triple Whale pixel stack cut.

Pair: Multi-touch share on Traffic. Rockerbox twin: path-credit. Assisted twin: assisted share.

What you type

Multi-touch attributed $ — Dollars Triple Whale credited across more than one pixel touch in the stack cut.

Total attributed $ — All attributed dollars in that same Triple Whale pixel stack cut.

TW multi-touch % = multi-touch $ ÷ total $ × 100. Odd TW multi-touch % usually means a pixel window mismatch — re-check the stack; never invent a TW multi-touch chip.

What not to do

Skip inventing TW multi-touch %. Skip dumping a Rockerbox path-credit or Northbeam multi-touch file into Triple Whale fields. Skip folding assisted share or path-length into multi-touch $. Skip blending models when one owns the hole.

Related: Traffic, Rockerbox path-credit, assisted share, path-length ROAS.

Procedure

  1. Type multi-touch attributed $ and total attributed $.
  2. Read TW multi-touch %.
  3. Re-check pixel path windows when TW multi-touch % is material.

Failure modes

  • Inventing TW multi-touch %.
  • Dumping a Rockerbox path-credit or Northbeam multi-touch file into Triple Whale pixel fields.
  • Folding Triple Whale assisted share or path-length into multi-touch $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW multi-touch %
Multi-touch attributed $ ÷ Total attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this the Rockerbox path-credit book?
Sibling attribution export. [Rockerbox multi-touch share](/manuals/rockerbox-multi-touch-share) scores MTA path-credit $. This door only divides Triple Whale pixel multi-touch $ by total attributed $.
Is assisted share the same as pixel multi-touch?
No. [Assisted share](/manuals/triple-whale-assisted-share) is assisted attributed $ ÷ total. This page is multi-touch attributed $ ÷ total on the pixel stack.
Can I invent TW multi-touch %?
No. Pull multi-touch and total attributed $ from the same Triple Whale pixel stack cut.