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Library · Traffic · How to run this

Triple Whale NC-vs-return mix is not Hyros first-buyer mix

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CalculatorTriple Whale new-vs-returning share · Calculator lives in the articleOpen

Stack NC $ over NC $ + returning $ for one Triple Whale skill cut. The quotient is NC-mix %.

Pair: New-vs-returning share on Traffic. Hyros twin: first-buyer mix. Share twin: new-customer share.

What you type

New-customer $ — Triple Whale dollars tagged new-customer in the named skill cut.

Returning-customer $ — Triple Whale dollars tagged returning-customer in that same skill cut.

NC-mix % = NC ÷ (NC + returning) × 100. When NC-mix % skews hard, revisit Triple Whale NC maps — never invent an NC-mix chip.

What not to do

Skip inventing NC-mix %. Skip dropping a Hyros or Rockerbox NC export into Triple Whale fields. Skip treating total-attributed share as NC-vs-returning mix. Skip merging skills when one campaign owns the mix.

Related: Traffic, first-buyer mix, new-customer share, Rockerbox NC mix.

Procedure

  1. Type new-customer $ and returning-customer $.
  2. Read new share %.
  3. Revisit NC maps when new share % is material.

Failure modes

  • Inventing new share %.
  • Dropping a Hyros or Rockerbox NC export into Triple Whale fields.
  • Treating total-attributed share as NC-vs-returning mix.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

New-vs-returning share %
New-customer $ ÷ (New-customer $ + Returning-customer $) × 100.

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FAQ

Is this Hyros new-vs-returning share?
Different attribution book. [New-vs-returning share](/manuals/hyros-new-vs-returning-share) reads Hyros first-buyer dollars. Here you only stack Triple Whale NC $ over NC $ + returning $.
Is this Triple Whale new-customer share?
Sibling Triple Whale grain. [New-customer share](/manuals/triple-whale-new-customer-share) is NC attributed $ ÷ total attributed $. This page pits NC $ against returning $ only.
What NC-mix % should I invent?
None. Pull new-customer $ and returning-customer $ from the same Triple Whale skill cut.