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Library · Traffic · How to run this

Triple Whale path concentration is not Northbeam path concentration

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CalculatorTriple Whale path-concentration share · Calculator lives in the articleOpen

TW path-conc % measures how much Triple Whale pixel-path revenue sits on the single fattest pixel journey in one pixel-path cut. That journey counts. Every Triple Whale attributed dollar sits under.

Pair: Path-concentration share on Traffic. MTA twin: Northbeam path-concentration. ROAS twin: path-length vs ROAS.

What you type

Top-path attributed $ — Attributed dollars Triple Whale tagged to the single highest-dollar pixel journey in the cut.

Total attributed $ — Every Triple Whale attributed dollar in that same pixel-path cut.

TW path-conc % = top-path ÷ total × 100. A fat TW path-conc % usually means one pixel journey owns the book — split creative or landing on that path. Never invent a TW path-conc chip.

What not to do

Do not invent TW path-conc %. Do not paste a Northbeam MTA or Triple Whale multi-touch file into these fields. Do not fold assisted-overclaim or last-touch dollars into the top-path bucket. Do not mix a Triple Whale week with a Northbeam path export.

Related: Traffic, Northbeam path-concentration, path-length vs ROAS, multi-touch share.

Procedure

  1. Type top-path attributed $ and total attributed $.
  2. Read TW path-conc %.
  3. Split the winning pixel journey when TW path-conc % is material.

Failure modes

  • Inventing TW path-conc %.
  • Dumping a Northbeam path-concentration or Triple Whale multi-touch export into these fields.
  • Folding assisted or last-touch dollars into the top-path bucket.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW path-conc %
Top-path attributed $ ÷ Total attributed $ × 100.

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FAQ

Is this Northbeam path-concentration share?
MTA journey vs pixel journey. [Northbeam path-concentration](/manuals/northbeam-path-concentration-share) uses Northbeam MTA paths. Here both dollars are Triple Whale pixel journeys.
Is this Triple Whale path-length vs ROAS?
ROAS at mean touches vs one dominant journey. [Path-length vs ROAS](/manuals/triple-whale-path-length-vs-roas) is attributed $ ÷ media $ at mean touches. This page is the single fattest pixel path ÷ total attributed $.
What TW path-conc % should I invent?
None. Take top-path attributed $ and total attributed $ from one Triple Whale pixel-path cut.