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Library · Traffic · How to run this

Triple Whale platform revenue is not settled cash

How to run thisTraffic3 steps
CalculatorTriple Whale platform-vs-cash gap · Calculator lives in the articleOpen

Open one Triple Whale book-vs-bank cut. A ÷ B make TW platform-cash % where A is |platform revenue $ − cash collected $| and B is cash collected $.

Pair: Platform-vs-cash gap on Traffic. Modeled twin: modeled-vs-cash. Hyros twin: platform-vs-cash.

What you type

Platform revenue $ — Ad-platform dollars Triple Whale shows in the book-vs-bank cut.

Cash collected $ — Bank cash matched to that same Triple Whale book-vs-bank cut.

TW platform-cash % = |platform − cash| ÷ cash × 100. Wide TW platform-cash % usually means the ad export and bank books disagree — chase the pixel that owns the spread; never invent a TW platform-cash chip.

What not to do

Skip inventing TW platform-cash %. Skip pasting a modeled-vs-cash or Hyros platform-vs-cash export into platform/cash fields. Skip folding unattributed-spend or multi-touch mix into platform-vs-cash dollars. Skip blending brands when one pixel owns the spread.

Related: Traffic, modeled-vs-cash, Hyros platform-vs-cash, MMM vs MTA.

Procedure

  1. Type platform revenue $ and cash collected $.
  2. Read TW platform-cash %.
  3. Chase pixel / settle mapping when TW platform-cash % is material.

Failure modes

  • Inventing TW platform-cash %.
  • Dumping a Triple Whale modeled-vs-cash or Hyros platform-vs-cash file into platform/cash fields.
  • Folding Triple Whale unattributed-spend or multi-touch mix into platform-vs-cash dollars.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW platform-cash %
|Platform revenue $ − Cash collected $| ÷ Cash collected $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Triple Whale modeled-vs-cash gap?
Modeled book, not platform export. [Modeled-vs-cash gap](/manuals/triple-whale-modeled-vs-cash-gap) divides |modeled − cash| by cash. This page only scores platform-reported $ vs settled cash $.
Is this Hyros or Northbeam platform-vs-cash gap?
Sibling attribution stack. [Hyros platform-vs-cash gap](/manuals/hyros-platform-vs-cash-gap) and [Northbeam platform-vs-cash gap](/manuals/northbeam-platform-vs-cash-gap) read those desks. Here you only compare Triple Whale platform $ to cash collected $.
What TW platform-cash % should I invent?
None. Read platform revenue $ and cash collected $ from the same Triple Whale book-vs-bank cut.