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Library · Traffic · How to run this

Triple Whale no-credit sales are not Hyros orphan sales

How to run thisTraffic3 steps
CalculatorTriple Whale unattributed-revenue share · Calculator lives in the articleOpen

Divide no-credit $ by total $ on one Triple Whale book cut. That quotient is TW no-credit %.

Pair: Unattributed-revenue share on Traffic. Hyros twin: orphan sales. Email twin: email-$.

What you type

Unattributed revenue $ — Sales Triple Whale left with no channel credit in the cut.

Total revenue $ — All sales in that same Triple Whale book cut.

TW no-credit % = unattributed revenue $ ÷ total revenue $ × 100. Fat TW no-credit % usually means pixel / channel map gaps — chase that path; never invent a TW no-credit chip.

What not to do

Do not invent TW no-credit %. Do not mix Hyros orphan or Rockerbox path-hole files into Triple Whale fields. Do not treat email-attribution $ as no-credit $. Do not average every campaign when one channel owns the hole.

Related: Traffic, Hyros orphan, email-$, Rockerbox path holes.

Procedure

  1. Type unattributed revenue $ and total revenue $.
  2. Read TW no-credit %.
  3. Fix pixel / channel maps when TW no-credit % is material.

Failure modes

  • Inventing TW no-credit %.
  • Dumping a Hyros or Rockerbox no-credit file into Triple Whale fields.
  • Folding Triple Whale email-attribution $ into no-credit $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

TW no-credit %
Unattributed revenue $ ÷ Total revenue $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Hyros unattributed-revenue share?
Different attribution book. [Unattributed-revenue share](/manuals/hyros-unattributed-revenue-share) reads Hyros orphan sales. Here you only divide Triple Whale no-credit $ by Triple Whale total $.
Is this Triple Whale email-attribution share?
Sibling Triple Whale door on email $, not no-credit. [Email-attribution share](/manuals/triple-whale-email-attribution-share) is email $ ÷ book $. This page is no-credit $ ÷ total $.
What TW no-credit % should I invent?
None. Type unattributed revenue $ and total revenue $ from the same Triple Whale book cut.