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Keyword opt-outs shrink the rebill cohort

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STOP / keyword opt-outs mute SMS. The rebill cohort still needs a reminder. Unreachable % = opt-outs ÷ cohort. Type cohort, opt-outs, and rebill day.

Pair: Keyword opt-out vs rebill on Subscriptions. Keyword ≠ cancel: STOP vs MIT. Cap: SMS cap vs rebill cohort.

What you type

Cohort — CRM profiles due for rebill / dunning SMS before the charge day.

Opt-outs — of that cohort, how many are STOP / keyword opted out on the SMS platform.

Rebill day — day index (or calendar day) of the MIT / reminder wave (for the window label).

Unreachable % = opt-outs ÷ cohort. Reachable = cohort − opt-outs. Move the message to email or shrink the wave — do not invent an opt-out chip.

What not to do

Do not invent an opt-out percent. Do not treat STOP as CRM cancel. Do not mix quiet-hours mute into the opt-out count. Do not ignore reachable count when the unreachable % looks small.

Related: Subscriptions, STOP vs MIT, SMS cap vs rebill cohort, quiet hours vs rebill.

Procedure

  1. Type rebill cohort and keyword opt-outs.
  2. Type rebill day index.
  3. Move reachable reminders or shrink the wave.

Failure modes

  • Inventing an opt-out percent.
  • Treating STOP as CRM cancel.
  • Mixing quiet-hours mute into opt-outs.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Keyword unreachable
STOP / keyword opt-outs inside the CRM rebill SMS cohort. Unreachable % = opt-outs ÷ cohort.

Work with us — We run this job on your accounts. Services

FAQ

Is STOP the same as cancel?
No. [STOP vs MIT](/manuals/sms-stop-vs-mit) is keyword vs vault. This page is how many opt-outs sit inside the rebill SMS cohort.
Is this SMS cap vs rebill cohort?
Related volume. [SMS cap vs rebill cohort](/manuals/sms-cap-vs-rebill-cohort) is daily send capacity. This page is opt-out unreachable share.
What opt-out percent should I invent?
None. Type opt-outs from the SMS platform matched to the CRM rebill cohort.