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CAKE offer-cut creative refuse is not CAKE creative-reject rate

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CalculatorCAKE creative-reject share · Calculator lives in the articleOpen

Score pre-live refuses against creatives submitted inside one CAKE offer cut. That quotient is CK refuse %.

Pair: Creative-reject share on Traffic. Rate twin: creative-reject rate. Publisher twin: Deluxe Ads refuse.

What you type

Creative rejects — Pre-live creatives CAKE refused in network / brand review on the offer cut.

Creatives submitted — Creatives filed in that same CAKE offer cut.

CK refuse % = refuses ÷ submitted × 100. When CK refuse % runs heavy, claim or landing drift usually owns the pile — rewrite those assets; never invent a CK refuse chip.

What not to do

Never invent CK refuse %. Never load a Deluxe Ads publisher-cut or BuyGoods refuse export into CAKE fields. Never fold compliance-window rate counts or lead-quality rejects into this offer-cut share. Never mix offers when one affiliate owns the refuse pile.

Related: Traffic, creative-reject rate, Deluxe Ads refuse, lead quality cut.

Procedure

  1. Type creative rejects and creatives submitted.
  2. Read CK refuse %.
  3. Chase offer creative guidelines when CK refuse % is material.

Failure modes

  • Inventing CK refuse %.
  • Dumping a Deluxe Ads, BuyGoods, or MaxWeb refuse file into CAKE fields.
  • Folding the compliance-window rate page counts into this offer-cut share.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

CK refuse %
Creative rejects ÷ Creatives submitted × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this CAKE creative-reject rate?
Sibling CAKE door. [Creative-reject rate](/manuals/cake-creative-reject-rate) uses the compliance-window disapproval grain. This page is the offer-cut share family only.
Is this Deluxe Ads creative-reject share?
Different affiliate book. [Creative-reject share](/manuals/deluxe-ads-creative-reject-share) stays on a Deluxe Ads publisher cut. Here both counts are CAKE offer-cut rows.
What CK refuse % should I invent?
None. Pull refuses and creatives submitted from the same CAKE offer cut.