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Co-man lead time vs launch ad cash

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CalculatorCo-man lead vs launch cash · Calculator lives in the articleOpen

Co-man lead weeks set when sellable units exist. Launch ads burn $/week while you wait. Every delay week adds another week of burn with no inventory. Type lead weeks, weekly burn $, and delay weeks.

Pair: Co-man lead vs launch cash on Stock. Units: MOQ vs cover. Lot hold: CoA release hold.

What you type

Lead weeks — written co-man lead from PO / kickoff to sellable (not a blog average).

Weekly burn $ — launch ad spend you keep running per week until units are sellable.

Delay weeks — how many weeks the date slipped (zero if on time).

Planned cash = lead × weekly burn. Cash gap = delay × weekly burn. Delayed total = (lead + delay) × burn. Cut burn or accept the gap — do not invent a slip %.

What not to do

Do not invent a category lead time. Do not mix MOQ unit math into the cash gap. Do not keep full launch burn when the co-man already wrote a multi-week slip. Do not treat CoA hold days as delay weeks unless they moved the sellable date.

Related: Stock, MOQ vs cover, CoA release hold, days of cover.

Procedure

  1. Type written lead weeks and weekly burn $.
  2. Type delay weeks (zero if on time).
  3. Cut burn or fund the cash gap.

Failure modes

  • Inventing a category lead time.
  • Mixing MOQ unit math into the cash gap.
  • Keeping full launch burn after a written multi-week slip.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Lead cash gap
Delay weeks × weekly launch ad burn. Extra cash spent while co-man sellable date slips.

Work with us — We run this job on your accounts. Services

FAQ

Is this MOQ vs cover?
No. [MOQ vs cover](/manuals/moq-vs-cover) is units. This page is cash burned while co-man lead slips.
Is this CoA release hold?
Related clock. [CoA release hold](/manuals/coa-release-hold) is lot release. This page is lead weeks vs launch ad burn when the date moves.
What delay weeks should I invent?
None. Type the slip your co-man wrote, or zero if on time.