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Lot release late still burns ad spend

How to run thisStock / inventory3 steps
CalculatorLot release vs ads · Calculator lives in the articleOpen

Ads can ramp before a lot is releasable. Wasted spend = delay days × daily spend. Type release day, daily spend $, and delay days.

Pair: Lot release vs ads on Stock. Expiry gate: lot expiry hold. Empty shelf: stockout vs ads.

What you type

Release day — planned release day index (calendar day or plan day) from the lot / CoA schedule.

Daily spend $ — ad spend per day that kept running after the planned release.

Delay days — days the lot stayed unreleased past that plan day (typed from QA / co-man).

Wasted = delay × daily spend. Pause ads or pull the lot forward — do not invent a delay chip.

What not to do

Do not invent delay days. Do not mix expiry-hold units into release-day delay without splitting. Do not treat planned release as sellable cover. Do not ignore inbound that is still not released (receiving not sellable).

Related: Stock, lot expiry hold, stockout vs ad spend, CoA release hold.

Procedure

  1. Type planned release day and delay days.
  2. Type daily ad spend during the wait.
  3. Pause ads or pull the lot forward.

Failure modes

  • Inventing delay days.
  • Treating planned release as sellable cover.
  • Mixing expiry-hold into release delay.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

Release-delay waste
Ad spend that ran after the planned lot release day while the lot stayed unreleased. Wasted = delay days × daily spend.

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FAQ

Is this lot expiry ship hold?
Related lot gate. [Lot expiry hold](/manuals/lot-expiry-ship-hold) is days-remaining vs written gate. This page prices ad spend during release delay.
Is this stockout vs ad spend?
Related burn. [Stockout vs ad spend](/manuals/stockout-vs-ad-spend) is empty shelf vs daily media. This page is release-day slip vs that spend.
What delay should I invent?
None. Type delay days past the planned release from the co-man / QA calendar.