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Northbeam CTV content credit desk is not YouTube content credit desk
On one Northbeam CTV content credit desk, take |CTV $ − paid $| over paid $. That quotient is NB ctv-paid gap %. YouTube content credit desks, streaming audio credit desks, and CTV-vs-social boards never feed this CTV-paid cut.
Pair: CTV-vs-paid gap under Traffic. YouTube twin: NB youtube-paid. Social twin: NB ctv-social.
CTV content credit fields
CTV revenue $ — Northbeam dollars tagged connected-TV / OTT ads on the CTV content credit desk.
Paid revenue $ — Northbeam dollars tagged paid media on that same desk.
NB ctv-paid gap % = |CTV − paid| ÷ paid × 100. When NB ctv-paid gap % climbs, CTV and paid tags disagree on that desk — reconcile those maps; never invent a NB ctv-paid chip.
Hard stops
Never invent NB ctv-paid gap %. Never paste YouTube-vs-paid or CTV-vs-social exports into CTV/paid boxes. Never park linear TV or owned/organic dollars in the CTV field. Never fuse desks when one Northbeam CTV content credit desk owns the swing.
See also: Traffic, NB youtube-paid, NB ctv-social, NB audio-paid.
Procedure
- Type CTV revenue $ and paid revenue $.
- Read NB ctv-paid gap %.
- Reconcile CTV and paid tags when NB ctv-paid gap % climbs.
Failure modes
- Inventing NB ctv-paid gap %.
- Pasting YouTube-vs-paid or CTV-vs-social exports into CTV/paid boxes.
- Parking linear TV or owned/organic dollars in the CTV field.
Worked example
None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.
Glossary
- NB ctv-paid gap %
- |CTV revenue $ − paid revenue $| ÷ paid revenue $ × 100 on one Northbeam CTV content credit desk.
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FAQ
- Is this Northbeam YouTube-vs-paid gap?
- CTV content credit desk vs YouTube content credit desk. [YouTube-vs-paid gap](/manuals/northbeam-youtube-vs-paid-gap) stacks YouTube against paid. Here you only compare connected-TV $ to paid $.
- Is this Northbeam CTV-vs-social gap?
- CTV vs paid credit vs CTV vs social credit. [CTV-vs-social gap](/manuals/northbeam-ctv-vs-social-gap) stacks CTV against social. Here you only compare CTV $ to paid $.
- What NB ctv-paid gap % should I invent?
- None. Source CTV revenue $ and paid revenue $ from the same Northbeam CTV content credit desk.