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Library · Traffic · How to run this

Northbeam modeled-NC cash is not Rockerbox journey-NC cash

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CalculatorNorthbeam new-customer share · Calculator lives in the articleOpen

Score modeled-NC $ against total attributed $ on one Northbeam modeled export. That score is NB modeled-NC %.

Pair: New-customer share on Traffic. Rockerbox twin: journey-NC. Mix twin: new-vs-returning.

What you type

New-customer attributed $ — Dollars Northbeam marked modeled new-customer on the export.

Total attributed $ — All attributed dollars in that same Northbeam modeled export.

NB modeled-NC % = new-customer attributed $ ÷ total attributed $ × 100. Soft NB modeled-NC % usually means modeled map lag — fix that export seat; never invent an NB modeled-NC chip.

What not to do

Never invent NB modeled-NC %. Never paste a Rockerbox journey-NC or Hyros first-buyer cash file into Northbeam modeled fields. Never treat new-vs-returning mix as modeled-NC dollar share. Never blend every media buyer when one modeled seat owns the soft pile.

Related: Traffic, Rockerbox journey-NC, new-vs-returning, unattributed-spend.

Procedure

  1. Type new-customer attributed $ and total attributed $.
  2. Read NB modeled-NC %.
  3. Fix modeled NC maps when NB modeled-NC % is material.

Failure modes

  • Inventing NB modeled-NC %.
  • Dumping a Rockerbox journey-NC or Hyros first-buyer file into Northbeam fields.
  • Folding Northbeam new-vs-returning mix into modeled-NC $.

Worked example

None on this page yet. When one lands it will be a real case: what broke, the number, and what changed. Not a composite.

Glossary

NB modeled-NC %
New-customer attributed $ ÷ Total attributed $ × 100.

Work with us — We run this job on your accounts. Services

FAQ

Is this Rockerbox new-customer share?
Different attribution export. [New-customer share](/manuals/rockerbox-new-customer-share) reads Rockerbox journey-NC cash. Here you only score Northbeam modeled-NC $ against Northbeam total attributed $.
Is this Northbeam new-vs-returning share?
Sibling Northbeam mix door, not modeled-NC dollars. [New-vs-returning share](/manuals/northbeam-new-vs-returning-share) is buyer-mix counts. This page is modeled-NC $ ÷ total attributed $.
What NB modeled-NC % should I invent?
None. Score new-customer attributed $ and total attributed $ from the same Northbeam modeled export.